Lumia VIP is an application for Lumia users. The application will be first launched in Vietnam. It will entitle Lumia users to special benefits for being a loyal Lumia user. First, it will allow them to get deals (discount, two-for-one, etc.) at all merchants in the network. Second, they may get points at some merchants who choose to give points for repeat customers. Third, they may trade their points for goods at these merchants or exchange their points for cash. In addition, they may share their experiences about these merchants with their Facebook friends.