RHETT & LINK: COMMERCIAL KINGS chronicles the quest of life-long best friends Rhett McLaughlin & Link Neal as they travel the country making epic local commercials for some of the nation's most deserving local businesses. Rhett & Link help local businesses achieve their goals by creating eye-catching local commercials using local talent. In each episode, they will experience the businesses first hand to understand the challenges and opportunities faced by each owner. This hands-on experience combined with their own special brand of market research provide the creative fuel needed to draft an attention-grabbing, out-of-the-box concept for each local commercial. The pair then cast, direct and shoot each commercial by strategically tapping into existing local talent and resources.