Portrait of Asta Roseway

Asta Roseway

Principal Research Designer / Fusionist


Asta Roseway works as a Principal Research Designer in the Urban Innovation at Microsoft Research but refers to herself as a “Fusionist”, or someone who works between disciplines and fields using design. Her focus lies primarily towards building the next wave of emerging solutions towards the Environment, Emotional Health, Social Consciousness, and Sustainability. Her research often begins with the same question, “what if?” which often leads to unconventional outcomes such as smart tattoos, talking plants, living architecture, and wearable light therapy accessories for seasonal affective disorder.

She is also a strong advocate for a diverse and inclusive culture and helped to establish Microsoft’s first ever Artist in Residence program that enables artists to work with the research community. Some of these collaborations have been showcased at venues such as Ars Electronica, SXSW, CES, and Biofabricate in NY. She also co-founded Digigirlz, one of Microsoft’s longest running diversity programs that aims to…