Historically, mobile apps didn’t have links equivalent to web deep links. Mobile deep links, introduced in recent years, don’t provide the same user experience of web URLs because they’re defined statically to navigate to a page for a given link, but not to dynamically generate a link for a given page. uLink is a new deep linking mechanism that brings the notion of web URLs to mobile apps. With uLink, users can bookmark links to app pages or search previously-seen pages with content of interest.
Partner Research Manager
Principal Research Manager