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    Viral Marketing for the Real World Duncan J. Watts, Jonah Peretti, and Michael Frumin

    January 1, 2007

    • Download Document

    Authors

    • D.J. Watts
    • J. Peretti
    • M. Frumin
    • Duncan Watts

    Published In

    Harvard Business Review

    Journal

    Harvard Business Review

    Volume

    85

    Publisher

    Harvard Business School Pub.

    • Abstract

    Abstract

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