The world is populated with words and images that prompt unexpected, unconscious decisions. Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it’s no wonder that we resist the idea that we’re deeply influenced by our surroundings. Dr. Adam Alter explores how our environment shapes what we think, how we feel, and the ways we behave, and shows how the most unexpected factors lead us to think, feel, and behave the way we do.