No organization can survive without iconoclasts: innovators who single handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. What are the constraints the human mind puts on innovative thinking and how can we avoid them? Through vivid accounts of a wide range of iconoclasts including artist Dale Chihuly, physicist Richard Feynman and others we can see the inner workings of the iconoclast’s mind with remarkable clarity. Finally we can describe practical actions we can take to understand and unleash our own potential to think differently-seeking out new environments, novel experiences and first time acquaintances.