Your life is the creation of what you focus on-and what you don’t. But what is “attention”, exactly? Can we train our focus? What happens in the brain when you deeply focus on something? With cutting edge information from neuroscience and behavioral science we can examine the role of attention in all areas of our lives, from work and relationships to the role it plays in innovation and creativity. In today’s world of omnipresent Blackberries, sound bites, Twitter and an increasing incidence of ADD in our children, it might be time to re-examine the role of focused attention in the modern world.