Reinventing You: Define Your Brand, Imagine Your Future
Are you where you want to be professionally?
Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
She shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
Dorie Clark, is an adjunct professor of business administration at Duke University’s Fuqua School of Business. Her work has been published in the Harvard Business Review and she is recognized as a “branding expert” by the Associated Press. She has taught marketing and communications at several universities including Tufts, Suffolk and HEC-Paris. She is quoted frequently in the international media, including NPR, the BBC, and MSNBC. At age 18, she graduated Phi Beta Kappa from Smith College, and has a Masters from Harvard.
- Dorie Clark
- Duke University's Fuqua School of Business