Subliminal: How Your Unconscious Mind Rules Your Behavior


May 8, 2012


Leonard Mlodinow




In Subliminal, Leonard Mlodinow presents an illuminating examination of the ways in which the unconscious mind shapes our lives. Over the past two decades researchers have developed new tools for probing the subliminal workings of the mind. This explosion of research has led to a sea change in our understanding of how the mind affects the way we live. Scientists are becoming increasingly convinced that how we experience the world is largely driven by the mind’s subliminal processes and not by the conscious ones, as we have long believed. Mlodinow unravels the subliminal mind and reveals its influence on how we interact with the people around us.


Leonard Mlodinow

Leonard Mlodinow received his PhD in theoretical physics from the University of California at Berkeley, and is now at Caltech. His book The Drunkard’s Walk: How Randomness Rules our Lives was a New York Times Bestseller, Editor’s Choice, and Notable Book of the Year, and was short-listed for the Royal Society book award. His other books include two co-authored with physicist Stephen Hawking – A Briefer History of Time, and The Grand Design. In addition to his books and research articles, he has written for the Wall Street Journal, the New York Times, and Forbes magazine, among other publications, and for television series such as McGyver and Star Trek: the Next Generation.