Taptitude – Designing for In App Purchase


June 14, 2013


Tyler Furtwangler


Microsoft Corporation


Current Event: Taptitude – Designing for In App Purchase
In this talk the developers of the hit mobile game Taptitude are going to share their keys to success. Learn how they modeled Taptitude for in-app-purchase, how they view free vs paid, and how to get users to hand over their hard earned money on your digital goods.

6:30 PM – Presentation
7:30 PM – Ask the Experts, mingle, Q&A, etc.
8:00 PM – Event ends


Tyler Furtwangler

Tyler Furtwangler graduated from Michigan State University in 2008 with a Bachelor’s degree in computer engineering. Immediately following graduation he began working at Microsoft on the Office server team and helped deliver SharePoint 2010 and SharePoint 2013. During this time he and his three brothers started FourBros Studios LLC which created the hit mobile game Taptitude. They continue to release major updates to the game on a regular basis adding both content and features.