Brendan is Executive Creative Director with interactive design group MagneticNorth http://www.magneticn.co.uk/, based in Manchester, UK. His portfolio of work includes projects for: Diesel, Disney, BBC, Benetton, Club 18-30, Fox Kids, Channel 4, Kellogg’s and Coca-Cola. Brendan also has personal projects http://brendandawes.com/ including the highly acclaimed Saul Bass website at http://saulbass.tv. On his personal site, Brendan explores the fusion of people, art, technology and code using anything that comes to hand including Flash, Java, video, paper, vinyl records, Play-Doh, bits of string, and dead media to constantly explore what interaction design means and our relationship with digital technology.Over the years Brendan’s work has been featured in numerous journals including idN, Creative Review, MacUser, Computer Arts, Create, Wired, Eye, The Guardian, The Times and Communications Arts. He has also been featured in various books including “New Masters of Flash” (2000 Friends of Ed), “In Your Face Too – the Best of Interactive Interface Design”, “Personal Websites”, “The Digital Canvas” , as well as authoring “Drag Slide Fade – Flash Actionscript for Designers” in 2001. He has just published his new book “Analog In, Digital Out” – an eclectic mix of anecdotes, observations and thoughts on technology and interaction design, inspired by the world around him.Brendan spends much of the year speaking at various conferences around the world which in the past have included the HOW Design Conference Chicago, Flashforward New York, New Media Age Congress London, Macromedia Web World Seattle, Art Directors Club of Spain, Madrid, Europrix Vienna, Internet World Los Angeles as well as various lectures in universities around the UK.