Thinking in New Boxes: A New Paradigm for Business Creativity


September 20, 2013


Alan Iny


Boston Consulting group


For decades, organizational leaders have been instructed in the same conventional way: try to think outside the box. The problem is that doing this is often enormously difficult. No matter how creative, open minded, and forward thinking people may strive to be, they frequently do not know which mental framework—which box—they’re supposed to think outside of. And they don’t know where to look for new ideas in the undefined space beyond that box. Alan Iny argues that thinking outside the box is not only challenging—it’s insufficient. Instead, he has developed a whole new method for “thinking in new boxes.” One that offers a unique approach to learning how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity.


Alan Iny

Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management.