1.0Microsoft Researchhttps://www.microsoft.com/en-us/researchPeter Keyhttps://www.microsoft.com/en-us/research/people/peterkey/Efficient Advert Assignment - Microsoft Researchrich600338<blockquote class="wp-embedded-content" data-secret="veWKMo39IH"><a href="https://www.microsoft.com/en-us/research/publication/efficient-advert-assignment/">Efficient Advert Assignment</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.microsoft.com/en-us/research/publication/efficient-advert-assignment/embed/#?secret=veWKMo39IH" width="600" height="338" title="“Efficient Advert Assignment” — Microsoft Research" data-secret="veWKMo39IH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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We develop a framework for the analysis of large-scale ad auctions where adverts are assigned over a continuum of search types. For this pay-per-click market, we provide an efficient mechanism that maximizes social welfare. In particular, we show that the social welfare optimization can be solved in separate optimizations conducted on the time scales relevant […]