1.0Microsoft Researchhttps://www.microsoft.com/en-us/researchJacki O'Neillhttps://www.microsoft.com/en-us/research/people/jaoneil/rich600338<blockquote class="wp-embedded-content" data-secret="hHmRrEWTy8"><a href="https://www.microsoft.com/en-us/research/publication/ethnography-in-parallel/">Ethnography in Parallel</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.microsoft.com/en-us/research/publication/ethnography-in-parallel/embed/#?secret=hHmRrEWTy8" width="600" height="338" title="“Ethnography in Parallel” — Microsoft Research" data-secret="hHmRrEWTy8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.microsoft.com/en-us/research/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Ethnography has been introduced into technology design lifecycles to help sensitise new technologies to the work practices of their intended users. This paper reports on how ethnography was used in parallel to technology prototyping in the design of a workflow system to improve accuracy and efficiency in banking in India. Unlike previously largely positive reports […]