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<oembed><version>1.0</version><provider_name>Microsoft Research</provider_name><provider_url>https://www.microsoft.com/en-us/research</provider_url><author_name>Elad Yom-Tov</author_name><author_url>https://www.microsoft.com/en-us/research/people/eladyt/</author_url><title>Measuring user engagement - Microsoft Research</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="HGGRgnWAYw"&gt;&lt;a href="https://www.microsoft.com/en-us/research/publication/measuring-user-engagement/"&gt;Measuring user engagement&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.microsoft.com/en-us/research/publication/measuring-user-engagement/embed/#?secret=HGGRgnWAYw" width="600" height="338" title="&#x201C;Measuring user engagement&#x201D; &#x2014; Microsoft Research" data-secret="HGGRgnWAYw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation [&hellip;]</description></oembed>
