{"id":553350,"date":"2019-05-03T19:58:36","date_gmt":"2019-05-04T02:58:36","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-project&#038;p=553350"},"modified":"2019-06-04T16:26:28","modified_gmt":"2019-06-04T23:26:28","slug":"custom-decision","status":"publish","type":"msr-project","link":"https:\/\/www.microsoft.com\/en-us\/research\/project\/custom-decision\/","title":{"rendered":"Project Custom Decision"},"content":{"rendered":"<p><span style=\"font-size: small;\"><a href=\"https:\/\/www.microsoft.com\/en-us\/research\/group\/cognitive-research\/\">< Back to Cognitive Research Technologies main page <\/a><\/span><\/p>\n<p>Project Custom Decision is a cloud-based, contextual decision-making API that sharpens with experience. Project Custom Decision uses reinforcement learning in a new approach for personalizing content.<\/p>\n<p><strong>Project Custom Decision capabilities have graduated to be part of the <a class=\"msr-external-link glyph-append glyph-append-open-in-new-tab glyph-append-xsmall\" href=\"https:\/\/azure.microsoft.com\/en-us\/services\/cognitive-services\/personalizer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalizer service<span class=\"sr-only\"> (opens in new tab)<\/span><\/a>. Please visit the <a class=\"msr-external-link glyph-append glyph-append-open-in-new-tab glyph-append-xsmall\" href=\"https:\/\/azure.microsoft.com\/en-us\/services\/cognitive-services\/personalizer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Azure Cognitive Services Personalizer<span class=\"sr-only\"> (opens in new tab)<\/span><\/a> to learn more. <\/strong><\/p>\n<p><strong>And explore the <a class=\"msr-external-link glyph-append glyph-append-open-in-new-tab glyph-append-xsmall\" href=\"http:\/\/vowpalwabbit.org\" target=\"_blank\" rel=\"noopener noreferrer\">Real World RL framework<span class=\"sr-only\"> (opens in new tab)<\/span><\/a> that supports the <a class=\"msr-external-link glyph-append glyph-append-open-in-new-tab glyph-append-xsmall\" href=\"https:\/\/azure.microsoft.com\/en-us\/services\/cognitive-services\/personalizer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalizer Service<span class=\"sr-only\"> (opens in new tab)<\/span><\/a>.<\/strong><\/p>\n<p><b><\/b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-553611\" src=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/reinforcement-learning.jpg\" alt=\"Project Custom Decision\" width=\"781\" height=\"248\" srcset=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/reinforcement-learning.jpg 781w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/reinforcement-learning-300x95.jpg 300w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/reinforcement-learning-768x244.jpg 768w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/p>\n<h2>Contextual<\/h2>\n<p>Understanding context from information you provide, Project Custom Decision ranks the options and makes a decision.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-553614\" src=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Shapes-v3.png\" alt=\"Project Custom Decision\" width=\"350\" height=\"200\" srcset=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Shapes-v3.png 350w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Shapes-v3-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<h2>Rapid learning<\/h2>\n<p>Project Custom Decision automatically optimizes based on your feedback. It even experiments with new options to see if the best decision has changed, enabling it to adjust to emerging trends.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-553617\" src=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Scale-v3.png\" alt=\"Project Custom Decision\" width=\"350\" height=\"200\" srcset=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Scale-v3.png 350w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Scale-v3-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<h2>Easy to use<\/h2>\n<p>Project Custom Decision is cloud-based so it&#8217;s easy to run, able to plug into your application and make decisions in real time.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-553620\" src=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Phone-v3.png\" alt=\"Project Custom Decision\" width=\"350\" height=\"200\" srcset=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Phone-v3.png 350w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2018\/11\/Phone-v3-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>< Back to Cognitive Research Technologies main page Project Custom Decision is a cloud-based, contextual decision-making API that sharpens with experience. Project Custom Decision uses reinforcement learning in a new approach for personalizing content. Project Custom Decision capabilities have graduated to be part of the Personalizer service. Please visit the Azure Cognitive Services Personalizer to [&hellip;]\n<\/p>\n","protected":false},"featured_media":553248,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"research-area":[13556],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-553350","msr-project","type-msr-project","status-publish","has-post-thumbnail","hentry","msr-research-area-artificial-intelligence","msr-locale-en_us","msr-archive-status-active"],"msr_project_start":"","related-publications":[],"related-downloads":[],"related-videos":[],"related-groups":[548625],"related-events":[],"related-opportunities":[],"related-posts":[],"related-articles":[],"tab-content":[],"slides":[{"attachment_id":550461,"headline":"Explore the Personalizer service ","cta":"Learn More","url":"https:\/\/azure.microsoft.com\/en-us\/services\/cognitive-services\/personalizer\/","cta_style":"","slideshow_type":"feature"}],"related-researchers":[],"msr_research_lab":[],"msr_impact_theme":[],"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/553350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-project"}],"version-history":[{"count":16,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/553350\/revisions"}],"predecessor-version":[{"id":584590,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/553350\/revisions\/584590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/553248"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=553350"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=553350"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=553350"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=553350"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=553350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}