{"id":153191,"date":"2008-01-01T00:00:00","date_gmt":"2008-01-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/serving-comparative-shopping-links-non-invasively\/"},"modified":"2018-10-16T21:06:30","modified_gmt":"2018-10-17T04:06:30","slug":"serving-comparative-shopping-links-non-invasively","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/serving-comparative-shopping-links-non-invasively\/","title":{"rendered":"Serving Comparative Shopping Links Non-invasively"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Marketing and commerce are two activities that have primarily funded the economic lifecycle of the Internet. From seller&#8217;s perspective, the objective is to sway user traffic onto its Web-site which offers merchandise and\/or service. Strategies to fulfill this goal typically range from push and pull ads to spam. Ads are presented at publishers&#8217; sites which offer content popular among the general public. From buyer&#8217;s perspective though, shopping has become an overly distractive and deceiving process as search engines paired with recommendation systems often spread their results over many Web-pages so to present as many as possible ads. We propose a simple, user-friendly tool which aims to offer comparative shopping to the consumer with minimal distraction. The key idea is to detect whether a specific Web-page is commercial, i.e., whether it sells an individual product or service. The detection is performed in real-time at the client with focus on exceptionally low false positives. For each commercial page, we aim to identify the product name P from its hypertext and send P to a knowledge server which would respond with a list mathbbL of URLs at which P is sold in increasing order of pricing. The browser would then present mathbbL in an non-invasive fashion to the user. The user could browse K sites in mathbbL with only K clicks resulting in a simple and effective shopping experience. In this paper, we present certain statistical properties of collected commercial Web-pages, introduce a novel classifier of Boolean spaces used in the detector, and compare its performance to an SVM with quadratic programming.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and commerce are two activities that have primarily funded the economic lifecycle of the Internet. From seller&#8217;s perspective, the objective is to sway user traffic onto its Web-site which offers merchandise and\/or service. Strategies to fulfill this goal typically range from push and pull ads to spam. Ads are presented at publishers&#8217; sites which [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":null,"msr_publishername":"","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"","msr_number":"MSR-TR-2008-14","msr_organization":"","msr_pages_string":"12","msr_page_range_start":"12","msr_page_range_end":"","msr_series":"","msr_volume":"","msr_copyright":"","msr_conference_name":"","msr_doi":"","msr_arxiv_id":"","msr_s2_paper_id":"","msr_mag_id":"","msr_pubmed_id":"","msr_other_authors":"","msr_other_contributors":"","msr_speaker":"","msr_award":"","msr_affiliation":"","msr_institution":"Microsoft 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