{"id":160661,"date":"2006-09-01T00:00:00","date_gmt":"2006-09-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/global-events-local-impacts-indias-rural-emerging-markets\/"},"modified":"2018-10-16T20:34:07","modified_gmt":"2018-10-17T03:34:07","slug":"global-events-local-impacts-indias-rural-emerging-markets","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/global-events-local-impacts-indias-rural-emerging-markets\/","title":{"rendered":"Global Events Local Impacts&#8217;: India&#8217;s Rural Emerging Markets"},"content":{"rendered":"<div class=\"asset-content\">\n<p>The paper attempts to analyse rapidly changing rural Indian socio-economic landscapes from a recent empirical study of rural PC kiosks. Rural contexts in India are essentially composite and digitally immature communication ecologies. Some of the questions we wanted to answer were as follows: How do computing technologies find their way into a rural community? Who are the people driving this technology? How technology is being received by the community? Breaking away from a committed long-term participatory ethnography in a bounded field, we consider an array of wider contexts and a repertoire of methods available for qualitative research to study societies in transition.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The paper attempts to analyse rapidly changing rural Indian socio-economic landscapes from a recent empirical study of rural PC kiosks. Rural contexts in India are essentially composite and digitally immature communication ecologies. Some of the questions we wanted to answer were as follows: How do computing technologies find their way into a rural community? 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