We present the design, implementation, and evaluation of Location-log \u2013 a mobile phone and cloud based system that brings the benefits of online shopping to the physical world. By utilizing magnetic-based proximity detection technology, Location-log is able to obtain the physical proximity relationships between customers and shops in a reliable and convenient manner. Building on top of this data, Location-log performs data analysis and creates visualizations to provide benefits to both customers and shop owners. Customers carrying smartphones attached with a small dongle can receive targeted advertisements and enjoy many other location-based services while shop owners are able to obtain statistics about customer behavior and react in real-time. We evaluate our system by deploying Location-log in a real food court inside a busy shopping center over multiple days. Results show that Location-log is effective in providing online shopping benefits \u2013 customers can receive accurate targeted advertisement based on their visiting histories and current locations while customer behavior statistics and visualizations provide greater insights for the owners.<\/p>\n","protected":false},"excerpt":{"rendered":"
We present the design, implementation, and evaluation of Location-log \u2013 a mobile phone and cloud based system that brings the benefits of online shopping to the physical world. By utilizing magnetic-based proximity detection technology, Location-log is able to obtain the physical proximity relationships between customers and shops in a reliable and convenient manner. Building on […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":null,"msr_publishername":"ACM","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"","msr_number":"","msr_organization":"","msr_pages_string":"","msr_page_range_start":"","msr_page_range_end":"","msr_series":"","msr_volume":"","msr_copyright":"","msr_conference_name":"International Workshop on Mobile Sensing","msr_doi":"","msr_arxiv_id":"","msr_s2_paper_id":"","msr_mag_id":"","msr_pubmed_id":"","msr_other_authors":"Ben Zhang, Kaifei Chen, Yun Cheng, Xiaofan Jiang, Chieh-Jan Mike Liang","msr_other_contributors":"","msr_speaker":"","msr_award":"","msr_affiliation":"","msr_institution":"","msr_host":"","msr_version":"","msr_duration":"","msr_original_fields_of_study":"","msr_release_tracker_id":"","msr_s2_match_type":"","msr_citation_count_updated":"","msr_published_date":"2012-4-1","msr_highlight_text":"","msr_notes":"","msr_longbiography":"","msr_publicationurl":"","msr_external_url":"","msr_secondary_video_url":"","msr_conference_url":"","msr_journal_url":"","msr_s2_pdf_url":"","msr_year":0,"msr_citation_count":0,"msr_influential_citations":0,"msr_reference_count":0,"msr_s2_match_confidence":0,"msr_microsoftintellectualproperty":true,"msr_s2_open_access":false,"msr_s2_author_ids":[],"msr_pub_ids":[],"msr_hide_image_in_river":0,"footnotes":""},"msr-research-highlight":[],"research-area":[13547],"msr-publication-type":[193716],"msr-publisher":[],"msr-focus-area":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-162646","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-systems-and-networking","msr-locale-en_us"],"msr_publishername":"ACM","msr_edition":"","msr_affiliation":"","msr_published_date":"2012-4-1","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":1,"msr_main_download":"463191","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"file","viewUrl":"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2017\/05\/location-log.pdf","id":"463191","title":"location-log","label_id":"243109","label":0}],"msr_related_uploader":"","msr_citation_count":0,"msr_citation_count_updated":"","msr_s2_paper_id":"","msr_influential_citations":0,"msr_reference_count":0,"msr_arxiv_id":"","msr_s2_author_ids":[],"msr_s2_open_access":false,"msr_s2_pdf_url":null,"msr_attachments":[],"msr-author-ordering":[{"type":"text","value":"Ben Zhang","user_id":0,"rest_url":false},{"type":"text","value":"Kaifei Chen","user_id":0,"rest_url":false},{"type":"text","value":"Yun Cheng","user_id":0,"rest_url":false},{"type":"user_nicename","value":"Mike Chieh-Jan Liang","user_id":36530,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Mike Chieh-Jan Liang"},{"type":"text","value":"Xiaofan Jiang","user_id":0,"rest_url":false},{"type":"text","value":"Feng Zhao","user_id":0,"rest_url":false}],"msr_impact_theme":[],"msr_research_lab":[199560],"msr_event":[],"msr_group":[],"msr_project":[170864],"publication":[],"video":[],"msr-tool":[],"msr_publication_type":"inproceedings","related_content":{"projects":[{"ID":170864,"post_title":"LiveSynergy \u2013 Bridging the Gap between Virtual and Physical Worlds","post_name":"livesynergy-bridging-the-gap-between-virtual-and-physical-worlds","post_type":"msr-project","post_date":"2011-11-15 00:16:27","post_modified":"2017-06-19 12:40:39","post_status":"publish","permalink":"https:\/\/www.microsoft.com\/en-us\/research\/project\/livesynergy-bridging-the-gap-between-virtual-and-physical-worlds\/","post_excerpt":"LiveSynergy is a novel magnetic-based wireless proximity detection platform, with accuracy and consistency better than existing solutions such as BLE, WiFi, ZigBee, and long-range RFID. 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