{"id":165877,"date":"2013-09-01T00:00:00","date_gmt":"2013-09-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/nudging-people-away-from-privacy-invasive-mobile-apps-through-visual-framing\/"},"modified":"2018-10-16T20:03:41","modified_gmt":"2018-10-17T03:03:41","slug":"nudging-people-away-from-privacy-invasive-mobile-apps-through-visual-framing","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/nudging-people-away-from-privacy-invasive-mobile-apps-through-visual-framing\/","title":{"rendered":"Nudging People Away From Privacy-Invasive Mobile Apps Through Visual Framing"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Smartphone users visit application marketplaces (or app stores) to search and in-stall applications. However, these app stores are not free from privacy-invasive apps, which collect personal information without sufficient disclosure or people\u2019s consent. To nudge people away from privacy-invasive apps, we created a visual representation of the mobile app\u2019s privacy rating. Inspired by \u201cFraming Effects,\u201d we designed semantically equivalent visuals that are framed in either a positive or negative way. We investigated the effect of the visual privacy rating, framing, and user rating on people\u2019s perception of an app (e.g., trustworthiness) through two experiments. In Study 1, participants were able to understand the intended meaning of the visual privacy ratings. In Study 2, we found a strong main effect for visual privacy rating on participants\u2019 perception of an app, and framing effects in a low privacy rating app. We discuss implications for designing visual privacy ratings, including the use of positive visual framing to nudge people away from privacy-invasive apps<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone users visit application marketplaces (or app stores) to search and in-stall applications. However, these app stores are not free from privacy-invasive apps, which collect personal information without sufficient disclosure or people\u2019s consent. To nudge people away from privacy-invasive apps, we created a visual representation of the mobile app\u2019s privacy rating. Inspired by \u201cFraming Effects,\u201d [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":null,"msr_publishername":"Interact","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"","msr_number":"","msr_organization":"","msr_pages_string":"","msr_page_range_start":"","msr_page_range_end":"","msr_series":"","msr_volume":"","msr_copyright":"","msr_conference_name":"","msr_doi":"","msr_arxiv_id":"","msr_s2_paper_id":"","msr_mag_id":"","msr_pubmed_id":"","msr_other_authors":"Eun Kyoung 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