{"id":331895,"date":"2016-12-05T15:28:36","date_gmt":"2016-12-05T23:28:36","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-research-item&#038;p=331895"},"modified":"2021-06-14T11:22:17","modified_gmt":"2021-06-14T18:22:17","slug":"web-page-design-implications-memory-structure-scent-information-retrieval","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/web-page-design-implications-memory-structure-scent-information-retrieval\/","title":{"rendered":"Web Page Design: Implications of Memory, Structure and Scent for Information Retrieval"},"content":{"rendered":"<p>Much is known about depth and breadth tradeoff issues in graphical user interface menu design. We describe an experiment to see if large breadth and decreased depth is preferable, both subjectively and via performance data, while attempting to design for optimal scent throughout different structures of a website. A study is reported which modified previous procedures for investigating depth\/breadth tradeoffs in content design for the web. Results showed that, while increased depth did harm search performance on the web, a medium condition of depth and breadth outperformed the broadest shallow web structure overall.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much is known about depth and breadth tradeoff issues in graphical user interface menu design. We describe an experiment to see if large breadth and decreased depth is preferable, both subjectively and via performance data, while attempting to design for optimal scent throughout different structures of a website. A study is reported which modified previous [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":[{"type":"user_nicename","value":"Kevin Larson","user_id":"40327"},{"type":"user_nicename","value":"Mary Czerwinski","user_id":"32824"}],"msr_publishername":"ACM, Inc","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"","msr_number":"","msr_organization":"","msr_pages_string":"","msr_page_range_start":"25","msr_page_range_end":"32","msr_series":"","msr_volume":"","msr_copyright":"Permission to make digital\/hard copies of all or part of this material for personal or classroom use is granted without fee provided that the copies are not made or distributed for profit or commercial advantage, the copyright notice, the title of the publication and its date appear. and notice is given that copyright is by permission of the ACM, Inc. To copy otherwise, to republish, to post on servers or to redistribute to lists, requires specific permission and\/or fee. CHI 98 Los Angeles, CA. USA. 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