{"id":593320,"date":"2019-06-17T06:52:48","date_gmt":"2019-06-17T13:52:48","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-research-item&#038;p=593320"},"modified":"2019-06-17T06:52:48","modified_gmt":"2019-06-17T13:52:48","slug":"hpv-vaccine-twitter-and-gay-bisexual-and-other-men-who-have-sex-with-men","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/hpv-vaccine-twitter-and-gay-bisexual-and-other-men-who-have-sex-with-men\/","title":{"rendered":"HPV vaccine, Twitter, and gay, bisexual and other men who have sex with men"},"content":{"rendered":"<p>This study aimed to quantify human papillomavirus (HPV) vaccine Twitter messaging addressing gay, bisexual and other men who have sex with men (GB+MSM) and describes messaging by vaccine sentiment (attitudes towards vaccine) and characteristics (topic of messaging). Between August 2014 and July 2015, we collected 193\u2009379 HPV-related tweets and classified them by vaccine sentiment and characteristics. We analysed a subsample of tweets containing the terms \u2018gay\u2019, \u2018bisexual\u2019 and \u2018MSM\u2019 (<em>N<\/em>\u2009=\u20092306), and analysed distributions of sentiment and characteristics using chi-square. HPV-related tweets containing GB+MSM terms occupied 1% of our sample. The subsample had a largely positive vaccine sentiment. However, a proportion of \u2018gay\u2019 and \u2018bisexual\u2019 tweets did not mention the vaccine, and a proportion of \u2018gay\u2019 and \u2018MSM\u2019 tweets had a negative sentiment. Topics varied by GB+MSM term\u2014HPV risk messaging was prevalent in \u2018bisexual\u2019 (25%) tweets, and HPV transmission through sex\/promiscuity messaging was prevalent in \u2018gay\u2019 (18%) tweets. Prevention\/protection messaging was prevalent only in \u2018MSM\u2019 tweets (49%). Although HPV vaccine sentiment was positive in GB+MSM messaging, we identified deficits in the volume of GB+MSM messaging, a lack of focus on vaccination, and a proportion of negative tweets. While HPV vaccine promotion has historically focused on heterosexual HPV transmission, there are opportunities to shape vaccine uptake in GB+MSM through public health agenda setting using social media messaging that increases knowledge and minimizes HPV vaccine stigma. Social media-based HPV vaccine promotion should also address the identities of those at risk to bolster vaccine uptake and reduce the risk of HPV-attributable cancers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This study aimed to quantify human papillomavirus (HPV) vaccine Twitter messaging addressing gay, bisexual and other men who have sex with men (GB+MSM) and describes messaging by vaccine sentiment (attitudes towards vaccine) and characteristics (topic of messaging). Between August 2014 and July 2015, we collected 193\u2009379 HPV-related tweets and classified them by vaccine sentiment and [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":[],"msr_publishername":"","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"Health Promotion 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