{"id":950679,"date":"2023-06-19T16:52:21","date_gmt":"2023-06-19T23:52:21","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-research-item&p=950679"},"modified":"2023-06-19T16:52:21","modified_gmt":"2023-06-19T23:52:21","slug":"memex-detecting-explanatory-evidence-for-memes-via-knowledge-enriched-contextualization","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/memex-detecting-explanatory-evidence-for-memes-via-knowledge-enriched-contextualization\/","title":{"rendered":"MEMEX: Detecting Explanatory Evidence for Memes via Knowledge-Enriched Contextualization"},"content":{"rendered":"

Memes are a powerful tool for communication over social media. Their affinity for evolving across politics, history, and sociocultural phenomena makes them an ideal communication vehicle. To comprehend the subtle message conveyed within a meme, one must understand the background that facilitates its holistic assimilation. Besides digital archiving of memes and their metadata by a few websites like knowyourmeme.com (opens in new tab)<\/span><\/a>, currently, there is no efficient way to deduce a meme’s context dynamically. In this work, we propose a novel task, MEMEX – given a meme and a related document, the aim is to mine the context that succinctly explains the background of the meme. At first, we develop MCC (Meme Context Corpus), a novel dataset for MEMEX. Further, to benchmark MCC, we propose MIME (MultImodal Meme Explainer), a multimodal neural framework that uses common sense enriched meme representation and a layered approach to capture the cross-modal semantic dependencies between the meme and the context. MIME surpasses several unimodal and multimodal systems and yields an absolute improvement of ~ 4% F1-score over the best baseline. Lastly, we conduct detailed analyses of MIME’s performance, highlighting the aspects that could lead to optimal modeling of cross-modal contextual associations.<\/p>\n","protected":false},"excerpt":{"rendered":"

Memes are a powerful tool for communication over social media. Their affinity for evolving across politics, history, and sociocultural phenomena makes them an ideal communication vehicle. To comprehend the subtle message conveyed within a meme, one must understand the background that facilitates its holistic assimilation. Besides digital archiving of memes and their metadata by a […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":null,"msr_publishername":"","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"","msr_number":"","msr_organization":"","msr_pages_string":"","msr_page_range_start":"","msr_page_range_end":"","msr_series":"","msr_volume":"","msr_copyright":"","msr_conference_name":"ACL 2023","msr_doi":"","msr_arxiv_id":"","msr_s2_paper_id":"","msr_mag_id":"","msr_pubmed_id":"","msr_other_authors":"","msr_other_contributors":"","msr_speaker":"","msr_award":"","msr_affiliation":"","msr_institution":"","msr_host":"","msr_version":"","msr_duration":"","msr_original_fields_of_study":"","msr_release_tracker_id":"","msr_s2_match_type":"","msr_citation_count_updated":"","msr_published_date":"2023-7-9","msr_highlight_text":"","msr_notes":"","msr_longbiography":"","msr_publicationurl":"","msr_external_url":"","msr_secondary_video_url":"","msr_conference_url":"https:\/\/2023.aclweb.org\/","msr_journal_url":"","msr_s2_pdf_url":"","msr_year":0,"msr_citation_count":0,"msr_influential_citations":0,"msr_reference_count":0,"msr_s2_match_confidence":0,"msr_microsoftintellectualproperty":true,"msr_s2_open_access":false,"msr_s2_author_ids":[],"msr_pub_ids":[],"msr_hide_image_in_river":0,"footnotes":""},"msr-research-highlight":[],"research-area":[13556,13562],"msr-publication-type":[193716],"msr-publisher":[],"msr-focus-area":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-950679","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-artificial-intelligence","msr-research-area-computer-vision","msr-locale-en_us"],"msr_publishername":"","msr_edition":"","msr_affiliation":"","msr_published_date":"2023-7-9","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":1,"msr_main_download":"","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"url","viewUrl":"false","id":"false","title":"https:\/\/arxiv.org\/abs\/2305.15913","label_id":"243109","label":0}],"msr_related_uploader":"","msr_citation_count":0,"msr_citation_count_updated":"","msr_s2_paper_id":"","msr_influential_citations":0,"msr_reference_count":0,"msr_arxiv_id":"","msr_s2_author_ids":[],"msr_s2_open_access":false,"msr_s2_pdf_url":null,"msr_attachments":[],"msr-author-ordering":[{"type":"text","value":"Shivam Sharma","user_id":0,"rest_url":false},{"type":"text","value":"Ramaneswaran S","user_id":0,"rest_url":false},{"type":"user_nicename","value":"Udit Arora","user_id":42699,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Udit Arora"},{"type":"text","value":"Md. 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