{"id":181922,"date":"2009-07-15T00:00:00","date_gmt":"2009-10-31T09:12:26","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/free-the-future-of-a-radical-price\/"},"modified":"2016-09-09T09:52:59","modified_gmt":"2016-09-09T16:52:59","slug":"free-the-future-of-a-radical-price","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/free-the-future-of-a-radical-price\/","title":{"rendered":"Free: The Future of a Radical Price"},"content":{"rendered":"<div class=\"asset-content\">\n<p>In the digital marketplace, the most effective price is no price at all.  Savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to cell cable service) and \u201cfreemiums\u201d (offering Flickr for free while selling the superior FlickrPro to serious users.  New media models have allowed successes like Obama\u2019s campaign \u201cbillboards\u201d on Xbox Live, Webkinz dolls and Radiohead\u2019s name-your-own-album experiment.  A generational and global shift is at play\u2014those below 30 won\u2019t pay for information knowing it will be available somewhere for free: in China today 95% of music consumption is pirated.<br \/>\n\u201cFree\u201d is no longer \u201cgiving things away\u201d but a new business strategy for survival.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital marketplace, the most effective price is no price at all. Savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to cell cable service) and \u201cfreemiums\u201d (offering Flickr for free while selling the superior FlickrPro to serious users. New media [&hellip;]<\/p>\n","protected":false},"featured_media":290075,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-181922","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/MUWFppJRchk","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/181922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/181922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/290075"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=181922"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=181922"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=181922"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=181922"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=181922"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=181922"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=181922"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=181922"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=181922"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=181922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}