{"id":182706,"date":"2008-02-08T00:00:00","date_gmt":"2009-10-31T09:55:55","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/candidate-talk-new-algorithmic-ideas-for-search-ads-and-recommendations\/"},"modified":"2016-09-09T10:01:10","modified_gmt":"2016-09-09T17:01:10","slug":"candidate-talk-new-algorithmic-ideas-for-search-ads-and-recommendations","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/candidate-talk-new-algorithmic-ideas-for-search-ads-and-recommendations\/","title":{"rendered":"Candidate Talk: New Algorithmic Ideas for Search, Ads, and Recommendations."},"content":{"rendered":"<div class=\"asset-content\">\n<p>Similarity search is the problem of preprocessing a database of N objects in such a way that given a query object, one can effectively determine its nearest neighbors in database. Similarity search underlies many algorithmic problems in the web. In particular it is used in <\/p>\n<ul>\n<li>Behavioral targeting: Searching for the most relevant advertisement for displaying to a given user.<\/li>\n<li>&#8220;Best match search&#8221;: Searching resumes, jobs, dating mathing, cars, apartments.<\/li>\n<li>Personalized news aggregation: Searching for news articles that are most similar to the user&#8217;s profile of interests<\/li>\n<\/ul>\n<p>The combinatorial approach to similarity search will be presented.<br \/>\nNamely, we show how the problem can be solved when similarity measure does not satisfy triangle inequality.<br \/>\nIn the second part we outline a new direction:<br \/>\nthe role of social networks in similarity search algorithms.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similarity search is the problem of preprocessing a database of N objects in such a way that given a query object, one can effectively determine its nearest neighbors in database. Similarity search underlies many algorithmic problems in the web. In particular it is used in Behavioral targeting: Searching for the most relevant advertisement for displaying [&hellip;]<\/p>\n","protected":false},"featured_media":290687,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-182706","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/Y8_1k6APJNk","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/182706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/182706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/290687"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=182706"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=182706"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=182706"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=182706"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=182706"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=182706"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=182706"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=182706"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=182706"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=182706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}