{"id":183244,"date":"2006-11-14T00:00:00","date_gmt":"2009-10-31T12:34:13","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/invisible-engines-how-software-platforms-drive-innovation\/"},"modified":"2016-09-09T10:00:32","modified_gmt":"2016-09-09T17:00:32","slug":"invisible-engines-how-software-platforms-drive-innovation","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/invisible-engines-how-software-platforms-drive-innovation\/","title":{"rendered":"Invisible Engines: How Software Platforms Drive Innovation"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Home security systems with facial recognition, laundry machines that send text messages, telephones that pay for groceries.  All this is made possible by the incredible work of software platforms, those invisible engines that power industries as far reaching as PCs, PDAs and video games, mobile phones, digital media and web-based software such as Google and Ebay.<br \/>\nBut technology is only half of what makes these engines cool\u2014the harder part is figuring out how to actually turn \u201ccool\u201d into cash.  How many cutting edge ideas fall away after failing to figure out how to make money? What all software platforms have in common is the need to interest and engage multiple customer groups at the same time. Developers only want to write applications for platforms that have lots of customers, and customers won\u2019t buy software platform based products unless there are enough interesting applications.  Invisible Engines tell the story of the most vibrant software engines and how they transcended \u201ccool\u201d to become profitable fixtures in today\u2019s economy.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home security systems with facial recognition, laundry machines that send text messages, telephones that pay for groceries. All this is made possible by the incredible work of software platforms, those invisible engines that power industries as far reaching as PCs, PDAs and video games, mobile phones, digital media and web-based software such as Google and [&hellip;]<\/p>\n","protected":false},"featured_media":194962,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-183244","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/WjjLcxTHu98","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/183244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/183244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/194962"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=183244"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=183244"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=183244"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=183244"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=183244"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=183244"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=183244"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=183244"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=183244"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=183244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}