{"id":183585,"date":"2006-04-18T00:00:00","date_gmt":"2009-10-31T12:50:51","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/future-hype-the-myths-of-technology-change\/"},"modified":"2016-09-09T09:42:32","modified_gmt":"2016-09-09T16:42:32","slug":"future-hype-the-myths-of-technology-change","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/future-hype-the-myths-of-technology-change\/","title":{"rendered":"Future Hype: The Myths of Technology Change"},"content":{"rendered":"<div class=\"asset-content\">\n<p>The PC and Internet are not that big a deal.  The truth is that a new technology is not inevitable, technology change is not exponential, and the PC and Internet are no more important to society than any major invention of the past.  The genesis of this book was at Microsoft, where I began researching technology change. I discovered that much of technology\u2019s long history has been distilled to where it resembles a myth\u2014something like, \u201cAnd lo, Betamax was created from nothing. VHS followed soon after. And there was a great battle, with VHS reigning supreme.\u201d The actual history turned out to be more involved\u2014and a lot more interesting\u2014than these abbreviations. More important, the popular, simplified perception of technology change was off the mark. An important story about how technology change really happens wasn\u2019t being told. That is the story in Future Hype.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The PC and Internet are not that big a deal. The truth is that a new technology is not inevitable, technology change is not exponential, and the PC and Internet are no more important to society than any major invention of the past. The genesis of this book was at Microsoft, where I began researching [&hellip;]<\/p>\n","protected":false},"featured_media":195097,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-183585","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/_ziQBudbmfo","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/183585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/183585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/195097"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=183585"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=183585"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=183585"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=183585"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=183585"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=183585"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=183585"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=183585"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=183585"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=183585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}