{"id":183979,"date":"2005-09-01T00:00:00","date_gmt":"2009-10-31T13:16:02","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/designing-ad-auctions-an-algorithmic-perspective\/"},"modified":"2016-09-09T09:45:05","modified_gmt":"2016-09-09T16:45:05","slug":"designing-ad-auctions-an-algorithmic-perspective","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/designing-ad-auctions-an-algorithmic-perspective\/","title":{"rendered":"Designing Ad Auctions: An Algorithmic Perspective"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Search engines, such as MSN, Google, and Yahoo, have revolutionized the use of the Internet by individuals. Their dramatic revenues are supported by a second revolution: in the way businesses advertise to consumers.<\/p>\n<p>I will talk about this lesser known revolution and several underlying computational problems it raises. In particular, I will talk about designing a mechanism for allocating ad space to advertisers based on their bids and budgets. This problem is an elegant generalization of the online bipartite matching problem. I will describe two optimal algorithms for this task, each achieving a competitive ratio of 1-1\/e. The design of these algorithms is made possible by the new notion of tradeoff-revealing linear programs.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engines, such as MSN, Google, and Yahoo, have revolutionized the use of the Internet by individuals. Their dramatic revenues are supported by a second revolution: in the way businesses advertise to consumers. I will talk about this lesser known revolution and several underlying computational problems it raises. In particular, I will talk about designing [&hellip;]<\/p>\n","protected":false},"featured_media":195263,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-183979","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/8JTUN-kFBNQ","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/183979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/183979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/195263"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=183979"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=183979"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=183979"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=183979"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=183979"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=183979"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=183979"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=183979"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=183979"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=183979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}