{"id":184388,"date":"2004-09-13T00:00:00","date_gmt":"2009-10-31T13:42:07","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/raising-the-bar-integrity-and-passion-in-life-and-business-the-story-of-clif-bar-inc\/"},"modified":"2016-09-09T09:46:36","modified_gmt":"2016-09-09T16:46:36","slug":"raising-the-bar-integrity-and-passion-in-life-and-business-the-story-of-clif-bar-inc","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/raising-the-bar-integrity-and-passion-in-life-and-business-the-story-of-clif-bar-inc\/","title":{"rendered":"Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar, Inc."},"content":{"rendered":"<div class=\"asset-content\">\n<p>In April 2000, Gary Erickson, co-founder of Clif Bar, turned down a $60 million offer to buy his company. Now he\u2019s working harder than ever, rather than enjoying a luxurious retirement on a tropical island. Why would any sane person make that decision?<\/p>\n<p>Erickson &#8211; competitive cyclist, jazz musician, world traveler, mountain climber, and wilderness guide (among other things) &#8211; explains how sustaining one\u2019s employees, community, and environment are good for business, using concrete examples from his life and from Clif Bar. Raising the Bar chronicles Clif Bar\u2019s ascent from a homemade energy bar to a $100 million-selling phenomenon, a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In April 2000, Gary Erickson, co-founder of Clif Bar, turned down a $60 million offer to buy his company. Now he\u2019s working harder than ever, rather than enjoying a luxurious retirement on a tropical island. Why would any sane person make that decision? Erickson &#8211; competitive cyclist, jazz musician, world traveler, mountain climber, and wilderness [&hellip;]<\/p>\n","protected":false},"featured_media":195418,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-184388","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/ByRuPMPiCTY","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/184388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/184388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/195418"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=184388"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=184388"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=184388"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=184388"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=184388"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=184388"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=184388"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=184388"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=184388"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=184388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}