{"id":189912,"date":"2013-09-20T14:42:42","date_gmt":"2013-09-20T14:42:42","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/thinking-in-new-boxes-a-new-paradigm-for-business-creativity\/"},"modified":"2016-09-09T13:18:57","modified_gmt":"2016-09-09T20:18:57","slug":"thinking-in-new-boxes-a-new-paradigm-for-business-creativity","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/thinking-in-new-boxes-a-new-paradigm-for-business-creativity\/","title":{"rendered":"Thinking in New Boxes: A New Paradigm for Business Creativity"},"content":{"rendered":"<div class=\"asset-content\">\n<p>For decades, organizational leaders have been instructed in the same conventional way: try to think outside the box. The problem is that doing this is often enormously difficult. No matter how creative, open minded, and forward thinking people may strive to be, they frequently do not know which mental framework\u2014which box\u2014they\u2019re supposed to think outside of. And they don\u2019t know where to look for new ideas in the undefined space beyond that box. Alan Iny argues that thinking outside the box is not only challenging\u2014it\u2019s insufficient. Instead, he has developed a whole new method for \u201cthinking in new boxes.\u201d One that offers a unique approach to learning how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, organizational leaders have been instructed in the same conventional way: try to think outside the box. The problem is that doing this is often enormously difficult. No matter how creative, open minded, and forward thinking people may strive to be, they frequently do not know which mental framework\u2014which box\u2014they\u2019re supposed to think outside [&hellip;]<\/p>\n","protected":false},"featured_media":197889,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-189912","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/kx_492M8grs","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/189912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/189912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/197889"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=189912"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=189912"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=189912"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=189912"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=189912"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=189912"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=189912"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=189912"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=189912"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=189912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}