{"id":191122,"date":"2014-07-14T00:00:00","date_gmt":"2014-07-16T10:41:13","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/leading-from-the-back-making-data-science-work-at-a-ux-driven-business\/"},"modified":"2016-08-10T07:16:41","modified_gmt":"2016-08-10T14:16:41","slug":"leading-from-the-back-making-data-science-work-at-a-ux-driven-business","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/leading-from-the-back-making-data-science-work-at-a-ux-driven-business\/","title":{"rendered":"Leading from the Back: Making Data Science Work at a UX-driven Business"},"content":{"rendered":"<div class=\"asset-content\">\n<p>MailChimp sends 10 billion email newsletters for over 6 million customers each month (a lot of that goes to Hotmail), and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp&#8217;s success as a start-up wasn&#8217;t built on data. It was built on a user experience that placed an intuitive and friendly interface on email marketing and removed much of the busy work. So how does a company whose business is not data, use its massive data set? John Foreman, author of the Excel-based data science book Data Smart and Chief Scientist for MailChimp, will discuss what it means to &#8220;lead from the back&#8221; in data science, even if that sometimes means breaking out a spreadsheet in favor of Hadoop from time to time.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MailChimp sends 10 billion email newsletters for over 6 million customers each month (a lot of that goes to Hotmail), and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp&#8217;s success as a start-up wasn&#8217;t built on data. It was built on a user experience that placed an [&hellip;]<\/p>\n","protected":false},"featured_media":198473,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-session-type":[],"msr-impact-theme":[],"msr-pillar":[],"msr-episode":[],"msr-research-theme":[],"class_list":["post-191122","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/OjSY3W1yprY","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/191122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/191122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/198473"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=191122"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=191122"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=191122"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=191122"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=191122"},{"taxonomy":"msr-session-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-session-type?post=191122"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=191122"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=191122"},{"taxonomy":"msr-episode","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-episode?post=191122"},{"taxonomy":"msr-research-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-theme?post=191122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}