• Gartner: Magic Quadrant for Software Asset Management Tools.

    Among hundreds of SAM tools in the market, this Magic Quadrant evaluates six vendors to help you find the most suitable one for your organization’s needs and meet your business objectives.

What is SAM?

Software Asset Management (SAM) is a set of proven IT practices that unite people, processes, and technology to control and optimize the use of software across an organization. SAM can help you control costs as well as manage business and legal risks, optimize software licensing investments, and align your IT investments with business needs.



costs, risks, and complexity for a stronger, healthier financial position.



use and cost of existing software assets, so that you can do more with what you already have.



your IT investments with your business goals for increased agility and productivity.

customer evidence

Customer evidence

Hear from customers around the globe how SAM has benefited their business.

“Based on the SAM cybersecurity assessment, we decided to adopt Microsoft 365 cloud technologies to manage all our mobile devices, with the data protection and identity management features we need for GDPR compliance.” - Ton Kuiper, IT Specialist, Carinova, Netherlands

Hear what customers have to say
use cases

Use cases

Technology trends: Adopt practices that maximize benefits while safeguarding the integrity of your business.

You’ve heard about them, now you’re experiencing them: personal devices connecting to your network, Cloud computing, and ease of downloading apps. It’s easy to lose control. SAM can help.

View all use cases
sam programs

SAM programs

Microsoft works with highly trained, qualified partners to make proactive SAM assistance available to customers around the world, giving you a head start on building your technology plans for the future.


Tools & products

Select the right tools and products to support your SAM strategy.

Microsoft Enterprise Mobility Suite (EMS)

keeps employees productive on their favorite devices—and your company data protected.

Microsoft Intune

provides employees access to corporate resources from virtually anywhere on almost any device.

Microsoft Assessment and Planning (MAP) Toolkit

makes it easy to inventory and assess your IT infrastructure and determine the right technologies.

System Center Configuration Manager (SCCM)

enables employees to work anywhere on the devices that they choose.

Featured resources

You can’t protect what you can’t manage. Take a look at this HBR article to see how Microsoft is helping companies fight cybercrime with SAM for cybersecurity.

Effectively leverage SAM managed service providers with essential skills and expertise to deliver a range of strategic benefits.