SAM Partner-to-Partner (P2P)
Partnerships are essential to building complete customer solutions, ensuring business growth, and meeting customers needs. The overall Microsoft P2P motion is designed to unite partners to service customers, capitalizing on each partner’s expertise and core competencies.
Delivering greater value through partnerships
The SAM P2P motion applies specifically to the engagement between SAM Partners and non-SAM Partners to better increase reach and profitability and deliver better customer value.
By working with other partners who offer complimentary software, services, or solutions, partners of all types can benefit.
If you are a SAM partner, download the examples below to learn more about forming P2P relationships with the following partner types: