{"id":2443,"date":"2013-05-07T09:00:00","date_gmt":"2013-05-07T16:00:00","guid":{"rendered":""},"modified":"2024-01-22T22:49:19","modified_gmt":"2024-01-23T06:49:19","slug":"companies-improve-their-bottom-line-by-switching-to-microsoft-big-data-technology","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2013\/05\/07\/companies-improve-their-bottom-line-by-switching-to-microsoft-big-data-technology\/","title":{"rendered":"Companies Improve their Bottom Line by Switching to Microsoft Big Data Technology"},"content":{"rendered":"<p><span style=\"font-size: small\">Here on the SQL Server Blog, we spend a lot of time talking about the features and technical \u201chow to\u201d behind our products. The only thing we love more than getting into the details of our products is sharing real-world examples of how they help our customers achieve business goals. There\u2019s been a few great examples of this recently, as customers like <\/span><a href=\"http:\/\/www.ditchwitch.com\/\"><span style=\"font-size: small\">The Charles Machine Works<\/span><\/a><span style=\"font-size: small\">, <\/span><a href=\"http:\/\/www.hollandamerica.com\/main\/Main.action\"><span style=\"font-size: small\">Holland America Line<\/span><\/a><span style=\"font-size: small\"> and <\/span><a href=\"http:\/\/www.retailsolutions.com\/index.php\"><span style=\"font-size: small\">Retail Solutions<\/span><\/a><span style=\"font-size: small\"> Inc. made the switch to SQL Server from competitors Oracle and SAP. <\/span><\/p>\n<p><span style=\"font-size: small\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 6px 0px 0px;border: 0px currentcolor;float: left;background-image: none\" title=\"Ditch_Witch\" src=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/4188.clip_image001_thumb_734BF8AD.jpg\" alt=\"Ditch_Witch\" width=\"139\" height=\"93\" align=\"left\" border=\"0\" \/><\/span><span style=\"font-size: small\">Being able to get to data faster can give businesses an edge in today\u2019s fast paced, competitive environment. The Charles Machine Works (CMW), a manufacturer of underground construction equipment based in Oklahoma, turned to <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/sqlserver\/default.aspx?WT.mc_id=Blog_SQL_BigData_SQL2012\" target=\"_blank\" rel=\"noopener\">SQL Server<\/a><span style=\"font-size: small\"> in order to improve business intelligence reporting and speed access to data from its existing SAP architecture. Working with data was so difficult that most employees relied on a lone data warehouse analyst to generate reports, and waited hours \u2013 or days \u2013 for information, slowing the pace of business. Based on both cost savings and ease of use, CMW switched to a solution based on SQL Server. For about 25% of what SAP Business Objects and SAP HANA would have cost, the SQL Server solution provides more employees with access to accelerated BI analysis, meaning access to real-time data and the ability to make faster, better business decisions. <\/span><\/p>\n<p><span style=\"font-size: small\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 7px 0px 0px 10px;border: 0px currentcolor;float: right;background-image: none\" title=\"Holland_America_Line\" src=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/7028.clip_image002_thumb_3579A3F5.jpg\" alt=\"Holland_America_Line\" width=\"126\" height=\"106\" align=\"right\" border=\"0\" \/><\/span><span style=\"font-size: small\">Better insights into customer behavior can be used to improve customer service. Cruise-ship company Holland America Line, based in Washington, uses information from their BI system to identify best practices onboard the ship that contribute to increased revenue and improved customer experience. Unfortunately, their Oracle BI system was so difficult to use, only a handful of analysts used the software to get data, which could vary between ships and shore staff. In order to encourage broader BI use and create a way for groups to collaborate, Holland America Line decided to switch to <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/sqlserver\/default.aspx?WT.mc_id=Blog_SQL_BigData_SQL2012\" target=\"_blank\" rel=\"noopener\">SQL Server 2012<\/a><span style=\"font-size: small\">. Since implementing the new solution, Holland America Line has tripled employee BI use, empowered its business users to discover insights about passenger behavior, and as a result of this information, make decisions about onboard programs and offerings to enhance passengers\u2019 experience. <\/span><\/p>\n<p><span style=\"font-size: small\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 7px 0px 8px;border: 0px currentcolor;float: left;background-image: none\" title=\"Retail_Solutions_Inc\" src=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/0143.clip_image003_thumb_59A18F35.jpg\" alt=\"Retail_Solutions_Inc\" width=\"105\" height=\"84\" align=\"left\" border=\"0\" \/><\/span><span style=\"font-size: small\">Having the right technology to manage, analyze and scale to meet demanding data needs can improve a company\u2019s bottom line. The California-based Retail Solutions Inc. provides software-as-a-service solutions for more than 500 consumer product goods suppliers and 70 retailers worldwide, with the goal of helping customers accurately forecast product supply and consumer demand, as well as evaluate supply-chain efficiency. In order to better manage 100 TB of core data as well as the 1.5 billion records it imports daily, Retail Solutions replaced its Oracle platform with <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/sqlserver\/default.aspx?WT.mc_id=Blog_SQL_BigData_SQL2012\" target=\"_blank\" rel=\"noopener\">Microsoft SQL Server<\/a><span style=\"font-size: small\"> 2008 R2. Both Retail Solutions and its customers are seeing the benefits of the switch: Customers are able to boost sales by up to 4% with the new analytics capabilities, resulting in millions of dollars in ROI, and the solution\u2019s scalability has allowed Retail Solutions to support its rapid growth (40% annually) in recent years.<\/span><\/p>\n<p><span style=\"font-size: small\">For more information on how <\/span><a href=\"http:\/\/www.microsoft.com\/casestudies\/Case_Study_Detail.aspx?casestudyid=710000001943\"><span style=\"font-size: small\">The Charles Machine Works<\/span><\/a><span style=\"font-size: small\">, <\/span><a href=\"http:\/\/www.microsoft.com\/casestudies\/Case_Study_Detail.aspx?casestudyid=710000002044\"><span style=\"font-size: small\">Holland America Line<\/span><\/a><span style=\"font-size: small\"> and <\/span><a href=\"http:\/\/www.microsoft.com\/casestudies\/Case_Study_Detail.aspx?casestudyid=710000002125\"><span style=\"font-size: small\">Retail Solutions<\/span><\/a><span style=\"font-size: small\"> are using SQL Server, read the full case studies (linked). And, check out the <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/bi\/default.aspx?WT.mc_id=Blog_SQL_BigData_SQL2012\" target=\"_blank\" rel=\"noopener\">business intelligence<\/a><span style=\"font-size: small\"> and <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/sqlserver\/solutions-technologies\/business-intelligence\/big-data.aspx?WT.mc_id=Blog_SQL_BigData_SQL2012\" target=\"_blank\" rel=\"noopener\">big data<\/a><span style=\"font-size: small\"> pages to learn more about Microsoft\u2019s solutions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here on the SQL Server Blog, we spend a lot of time talking about the features and technical \u201chow to\u201d behind our products. The only thing we love more than getting into the details of our products is sharing real-world examples of how they help our customers achieve business goals.<\/p>\n","protected":false},"author":1457,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"post_tag":[],"product":[],"content-type":[2445],"topic":[],"coauthors":[2487],"class_list":["post-2443","post","type-post","status-publish","format-standard","hentry","content-type-thought-leadership","review-flag-new-1593580247-437"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Companies Improve their Bottom Line by Switching to Microsoft Big Data Technology - Microsoft SQL Server Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2013\/05\/07\/companies-improve-their-bottom-line-by-switching-to-microsoft-big-data-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies Improve their Bottom Line by Switching to Microsoft Big Data Technology - Microsoft SQL Server Blog\" \/>\n<meta property=\"og:description\" content=\"Here on the SQL Server Blog, we spend a lot of time talking about the features and technical \u201chow to\u201d behind our products. 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