{"id":1671,"date":"2024-02-27T08:00:28","date_gmt":"2024-02-27T08:00:28","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=1671"},"modified":"2024-10-30T16:32:09","modified_gmt":"2024-10-31T00:32:09","slug":"goodcall-helping-small-businesses-grow-with-conversational-ai-assistants","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/","title":{"rendered":"Helping small businesses grow with conversational AI assistants"},"content":{"rendered":"\n

Whether it\u2019s tailor-made services or a bustling local brunch spot, phone calls are a vital avenue for serving people, creating loyal customers, and building trust. Small businesses face the difficulty of balancing calls, emails, and other modes of inquiry to keep operations running smoothly. If there\u2019s only a sole owner or small staff, numerous opportunities fall through the cracks, but Goodcall<\/a> knows there\u2019s a better way.<\/p>\n\n\n\n

Founder and CEO of Goodcall, Bob Summers, wants to expand the availability of conversational AI to small businesses struggling to balance their livelihood and tending to \u201cfractional tasks.\u201d An average of 65% of calls go unanswered, according to Summers, and they\u2019re often a customer on a buying journey who first needs a few common questions answered and then book appointment, get a table reservation or buy a product.<\/p>\n\n\n\n

\u201cWhat if we could bring in AI to solve that problem?\u201d Summers initially hypothesized. \u201cTo automate some of the fractional tasks that all of these small business owners have because really what they love is serving their customer.\u201d<\/p>\n\n\n\n

Their aim is to improve the customer service experience for businesses and their callers, utilizing artificial intelligence (AI) to answer phone calls and understand a caller’s query to provide the best response. Maids, barbers, plumbers, real estate agents, lawyers and other local services benefit from increased productivity with a Goodcall agent which understands and serves their customer\u2019s needs.<\/p>\n\n\n\n

Thousands of companies across the United States rely on Goodcall to take care of the busy work so they can focus on what keeps the customers happy. They understand the importance of humanizing the process of integrating AI, so that the last thing you do is press zero on the keypad.<\/p>\n\n\n\n

Building an in-house expert for small businesses<\/h2>\n\n\n\n

Dealing with automated electronic customer support is an experience all of us are familiar with, one that quickly escalates to exasperation when a caller is required to press multiple buttons to potentially get an answer. Most people are quick to request a human representative. Ensuring human-like conversational quality is a top priority for Goodcall. To do that means their solution needs to avoid AI hallucinations and produce smooth speech with near zero latency. Knowing their model\u2019s responses have real-world consequences, especially for the bottom line of small businesses, it all boils down to keeping the facts clear by delivering the highest quality AI experience possible.<\/p>\n\n\n\n

\u201cIt\u2019s an internal goal to never hallucinate,\u201d Summers told Microsoft for Startups. \u201cSomeone could be harmed; someone could show up for an appointment they don’t have. For example, these are things in the real world. When our bots talk with customers, real things happen in the world for real businesses, so we cannot afford to have hallucination in the product.\u201d<\/p>\n\n\n\n

Three different AI models work in tandem to create Goodcall\u2014natural language processes (NLP), speech to text, and text to speech\u2014all of which contribute to their base model\u2019s understanding of natural, conversational language for small businesses. Every interaction is fed back into a business\u2019 own model to create a highly personalized agent to be their in-house expert. It also has a feature that allows the model to request help from the business owner or manager when it encounters a query that it can’t answer. This way, it can learn from feedback and improve performance over time.<\/p>\n\n\n\n

Built by coders for coders<\/h2>\n\n\n\n

Conversational quality, latency, and reliability were primary benchmarks Goodcall set to compare providers across the AI cloud market. Not only is Azure cost-effective, but programs like Founders Hub provide an environment for scalability with support, technical staff, and personalized assistance to ensure the team had everything they needed to do what they do best\u2014create innovative solutions and solve customer problems.<\/p>\n\n\n\n

To handle the volume of calls that service thousands of companies across the country, Goodcall requires a robust, fast, and reliable platform that can support its AI system and provide high-quality conversational experiences for its customers.<\/p>\n\n\n\n

\u201cMicrosoft was founded by coders for coders. It’s prevalent when you work with the Azure AI stack,\u201d Summers explained<\/a>. \u201cWhen you go into the studio, you start selecting models, you get your API keys\u2014you’re building before you even know it. That’s real exciting for my team. It provides us with efficiency and speed to build a product that is of high production quality for our customers.\u201d<\/p>\n\n\n\n

Programs such as Founders Hub and one-on-one support from Microsoft\u2019s technical experts, startup mentors, and other subject matter experts provide the timely assistance needed to keep the gears turning smoothly.<\/p>\n\n\n\n

The golden era of AI innovation is here<\/h2>\n\n\n\n

It\u2019s important to listen to the customer to ensure a product is creates solutions for the target audience. So, how do you do that in this day and age? To be a cut above the rest is a difficult feat in and of itself, but in a rapidly growing market like AI? Well, Summers encourages aspiring startups to participate in this era together.<\/p>\n\n\n\n

“How do we keep up with it? Well, in some ways we don’t,\u201d Summers offers candidly. \u201cBut when we can, we talk to advisors. Some of those advisors are at Microsoft to help us navigate that way, but the best thing is talk to your peers and learn as they learn because it really is a golden era\u2014a new age. There are no experts. We’re all in this together trying to figure it out.\u201d<\/p>\n\n\n\n

\n\n\n\n

Microsoft for Startups Founders Hub<\/a> members receive Azure cloud credits that can be used towards a variety of Azure services, including Azure OpenAI Service, as well as expert advisory from the team at Microsoft to build and deploy their solutions. Founders Hub is open to all startups and takes just minutes to apply \u2013 sign up today<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it\u2019s tailor-made services or a bustling local brunch spot, phone calls are a vital avenue for serving people, creating loyal customers, and building trust. Small businesses face the difficulty of balancing calls, emails, and other modes of inquiry to keep operations running smoothly.<\/p>\n","protected":false},"author":1,"featured_media":1673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","ms-ems-related-posts":[],"footnotes":""},"post_tag":[19],"content-type":[202],"job-role":[],"topic":[387],"coauthors":[489],"class_list":["post-1671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-azure","content-type-startup-stories","topic-ai"],"yoast_head":"\nHelping small businesses grow with conversational AI assistants - Microsoft for Startups Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping small businesses grow with conversational AI assistants - Microsoft for Startups Blog\" \/>\n<meta property=\"og:description\" content=\"Whether it\u2019s tailor-made services or a bustling local brunch spot, phone calls are a vital avenue for serving people, creating loyal customers, and building trust. Small businesses face the difficulty of balancing calls, emails, and other modes of inquiry to keep operations running smoothly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft for Startups Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Microsoft4Startups\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T08:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T00:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Microsoft for Startups\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@msft4startups\" \/>\n<meta name=\"twitter:site\" content=\"@msft4startups\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Microsoft for Startups\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/author\/microsoft-for-startups\/\",\"@type\":\"Person\",\"@name\":\"Microsoft for Startups\"}],\"headline\":\"Helping small businesses grow with conversational AI assistants\",\"datePublished\":\"2024-02-27T08:00:28+00:00\",\"dateModified\":\"2024-10-31T00:32:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\"},\"wordCount\":976,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg\",\"keywords\":[\"Azure\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\",\"name\":\"Helping small businesses grow with conversational AI assistants - Microsoft for Startups Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg\",\"datePublished\":\"2024-02-27T08:00:28+00:00\",\"dateModified\":\"2024-10-31T00:32:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"Featured image for Microsoft for Startups blog post titled \\\"Helping small businesses grow with conversational AI assistants\\\" of a frontline worker achieving in retail workspace using Surface.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helping small businesses grow with conversational AI assistants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\",\"name\":\"Microsoft for Startups Blog\",\"description\":\"Startup insight and inspiration\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization\",\"name\":\"Microsoft for Startups Blog\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp\",\"width\":512,\"height\":512,\"caption\":\"Microsoft for Startups Blog\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Microsoft4Startups\/\",\"https:\/\/x.com\/msft4startups\",\"https:\/\/www.linkedin.com\/company\/microsoftforstartups\/\",\"https:\/\/www.instagram.com\/microsoftforstartups\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/9862db645ef521fe01f69aa6ebae4bb3\",\"name\":\"Microsoft for Startups\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/fd7fbbb07d33720b1c0702320d9f05a09984d18b5cf0f85565636b7d585c2ea3?s=96&d=microsoft&r=gb7ed5ead504ab0418d1c2fb898e191e7\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd7fbbb07d33720b1c0702320d9f05a09984d18b5cf0f85565636b7d585c2ea3?s=96&d=microsoft&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd7fbbb07d33720b1c0702320d9f05a09984d18b5cf0f85565636b7d585c2ea3?s=96&d=microsoft&r=g\",\"caption\":\"Microsoft for Startups\"},\"sameAs\":[\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\"],\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/author\/msftstartups\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helping small businesses grow with conversational AI assistants - Microsoft for Startups Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/","og_locale":"en_US","og_type":"article","og_title":"Helping small businesses grow with conversational AI assistants - Microsoft for Startups Blog","og_description":"Whether it\u2019s tailor-made services or a bustling local brunch spot, phone calls are a vital avenue for serving people, creating loyal customers, and building trust. Small businesses face the difficulty of balancing calls, emails, and other modes of inquiry to keep operations running smoothly.","og_url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/","og_site_name":"Microsoft for Startups Blog","article_publisher":"https:\/\/www.facebook.com\/Microsoft4Startups\/","article_published_time":"2024-02-27T08:00:28+00:00","article_modified_time":"2024-10-31T00:32:09+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg","type":"image\/jpeg"}],"author":"Microsoft for Startups","twitter_card":"summary_large_image","twitter_creator":"@msft4startups","twitter_site":"@msft4startups","twitter_misc":{"Written by":"Microsoft for Startups","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/author\/microsoft-for-startups\/","@type":"Person","@name":"Microsoft for Startups"}],"headline":"Helping small businesses grow with conversational AI assistants","datePublished":"2024-02-27T08:00:28+00:00","dateModified":"2024-10-31T00:32:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/"},"wordCount":976,"commentCount":0,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg","keywords":["Azure"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/","name":"Helping small businesses grow with conversational AI assistants - Microsoft for Startups Blog","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg","datePublished":"2024-02-27T08:00:28+00:00","dateModified":"2024-10-31T00:32:09+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/02\/ruby.jpg","width":2000,"height":1333,"caption":"Featured image for Microsoft for Startups blog post titled \"Helping small businesses grow with conversational AI assistants\" of a frontline worker achieving in retail workspace using Surface."},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/"},{"@type":"ListItem","position":2,"name":"Helping small businesses grow with conversational AI assistants"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/","name":"Microsoft for Startups Blog","description":"Startup insight and inspiration","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization","name":"Microsoft for Startups Blog","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp","contentUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp","width":512,"height":512,"caption":"Microsoft for Startups Blog"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Microsoft4Startups\/","https:\/\/x.com\/msft4startups","https:\/\/www.linkedin.com\/company\/microsoftforstartups\/","https:\/\/www.instagram.com\/microsoftforstartups\/"]},{"@type":"Person","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/9862db645ef521fe01f69aa6ebae4bb3","name":"Microsoft for Startups","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fd7fbbb07d33720b1c0702320d9f05a09984d18b5cf0f85565636b7d585c2ea3?s=96&d=microsoft&r=gb7ed5ead504ab0418d1c2fb898e191e7","url":"https:\/\/secure.gravatar.com\/avatar\/fd7fbbb07d33720b1c0702320d9f05a09984d18b5cf0f85565636b7d585c2ea3?s=96&d=microsoft&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd7fbbb07d33720b1c0702320d9f05a09984d18b5cf0f85565636b7d585c2ea3?s=96&d=microsoft&r=g","caption":"Microsoft for Startups"},"sameAs":["https:\/\/www.microsoft.com\/en-us\/startups\/blog"],"url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/author\/msftstartups\/"}]}},"bloginabox_animated_featured_image":null,"bloginabox_display_generated_audio":false,"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts\/1671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/comments?post=1671"}],"version-history":[{"count":2,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts\/1671\/revisions"}],"predecessor-version":[{"id":2413,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts\/1671\/revisions\/2413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/media\/1673"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/media?parent=1671"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/post_tag?post=1671"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/content-type?post=1671"},{"taxonomy":"job-role","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/job-role?post=1671"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/topic?post=1671"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/coauthors?post=1671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}