<\/p>\n\n\n\n
1. What are the most important characteristics of an investable founding team?<\/h2>\n\n\n\n Transparency<\/strong> \u2013 We want to understand what the working relationship is going to be like. I prefer founders who are willing to tell us the good, the bad and the ugly, rather than someone spinning a perfect story of the things they want us to know. We know they won\u2019t have it all worked out and that\u2019s part of why they\u2019re looking to partner with us.<\/p>\n\n\n\nDemonstrated discipline<\/strong> \u2013 What have you done, either in a previous startup, or as an executive, or even in college, where you have demonstrated discipline and had success. You don\u2019t need to have had an exit already, but there are ways that you can show how your work and success is attributable across different experiences.<\/p>\n\n\n\nMagnetism<\/strong> \u2013 Your goal is to attract capital, customers and employees. There is a magnetism that has to exist on some level. Often founders are great visionaries, but they need to hire people to fill the roles they\u2019re less qualified for. We\u2019re looking for people who can inspire others to take a risk and quit their job to join them in their startup.<\/p>\n\n\n\n2. How can founders nail the \u201cremote pitch\u201d?<\/h2>\n\n\n\n I\u2019m a big fan of how meetings have switched from in-person to online. I think it\u2019s more efficient for everyone\u2019s time. We can meet with almost anyone in a shorter period of time. The type of investors you can target is much broader because everyone is available.<\/p>\n\n\n\n
Take advantage of the virtual meeting by creating a more integrated presentation, switching between deck and demo and experiences from a pilot as part of your pitch. I would also recommend that founders ask to record the meeting so they can watch it back later to see how they performed.<\/p>\n\n\n\n
3. How should founders prepare to meet with VCs?<\/h2>\n\n\n\n If you look at our website at hannahgrey.com, you\u2019ll see that we\u2019ve kept the process very simple. One click takes you through to our Investment Consideration Form which collects 33 data points on the company. This is the best way to get some perspective on the types of questions we would ask and it\u2019s a great way for founders to practice. We\u2019ve seen more and more VCs adopt this kind of approach, frontloading key questions for the startups to answer ahead of that first meeting.<\/p>\n\n\n\n
This way we don\u2019t have to go over this ground in our meeting and the onus is on me as a potential investor to ask more granular questions around what you\u2019re solving. Going over these questionnaires is a great way to discover what matters to the investor before you sit down with them.<\/p>\n\n\n\n
4. What\u2019s the best way for founders to land meetings with an investor?<\/h2>\n\n\n\n The best way to get to any kind of capital is through their current portfolio. When a founder that I\u2019m already working with makes an introduction to someone they think is great, I take that seriously. Go through your contacts and start mapping the ways you\u2019re connected to the investors you want to work with. Use your network\u2019s connections to get in front of the people that matter.<\/p>\n\n\n\n
5. What should women and other underrepresented founders know about raising funds?<\/h2>\n\n\n\n When I started investing there was only one type of investor, with a certain education, socio-economic background, geography and gender. In the last decade there has been an explosion – today there are a number of differentiated types of investors. We\u2019re not at parity, but things are much better.<\/p>\n\n\n\n
Given there are so many forms of capital available today, the responsibility falls on the founder to some extent to research who would receive your business and understand it from the best angle. If you\u2019re an entrepreneur and you\u2019re building something for a consumer base of women, connect with investors who are women, or at minimum people who understand the problem you are trying to solve.<\/p>\n\n\n\n
Don\u2019t pitch anyone with capital. Be strategic about who you talk to, especially with early stage investing which tends to be emotional and local. I don\u2019t recommend trying to edit yourself or be something you\u2019re not. Be authentic and if it turns out that it\u2019s not a good fit, that\u2019s fine. You\u2019re going to get hundreds of \u201cnos\u201d, but it will be so much better to be working with a group that understands what you\u2019re trying to solve.<\/p>\n\n\n\n
This is the best time ever to be starting a company. From a US perspective, there has never been more capital and resources in the market to support you along the journey. Of course, there is some risk involved, but I\u2019ve never met anyone, whether they had a success or failure, who didn\u2019t think it had been worth doing.<\/p>\n\n\n\n
Do you have a great idea for a startup? Sign up today for Microsoft for Startups Founders Hub<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Whether you\u2019re a first-time founder or a serial entrepreneur, one of the biggest challenges you will face will be securing outside capital. We sat down with Kate Beardsley, founding partner at Hannah Grey, a pre-seed seed fund to get five tips for all founders.<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","ms-ems-related-posts":[],"footnotes":""},"post_tag":[],"content-type":[],"job-role":[],"topic":[72],"coauthors":[510,511,512,489,509],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-venture-capitalism-and-fundraising"],"yoast_head":"\n
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