{"id":4086,"date":"2025-09-25T09:00:00","date_gmt":"2025-09-25T16:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=4086"},"modified":"2025-09-25T09:23:09","modified_gmt":"2025-09-25T16:23:09","slug":"accelerating-your-go-to-market-gtm-with-microsoft-for-startups-partners-2","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/accelerating-your-go-to-market-gtm-with-microsoft-for-startups-partners-2\/","title":{"rendered":"Unlock rapid growth: Go-to-market strategies with Microsoft for Startups partners"},"content":{"rendered":"\n

When you\u2019re a startup founder, sometimes the most challenging part of bringing your product to market can be just that: bringing your product to market. How do you get in front of your target market? How do you win customers and gain traction? And how do you use the resources at your disposal to make that happen as quickly as possible?<\/p>\n\n\n\n

At Microsoft for Startups<\/a>, we recognize that one of our strongest benefits to offer startups is our depth of experience with go-to-market (GTM) efforts, especially in the business-to-business (B2B) world. The Microsoft Marketplace<\/a> is a key component of this offering, enabling startups to publish their solutions where user customers are actively engaged.<\/p>\n\n\n\n

But we also recognize that sometimes, specialized partners can help startups engage with our offerings even more effectively, creating a win for startups, a win for partners, and a win for Microsoft. That\u2019s why Microsoft for Startups partners with companies like WeTransact<\/a> and PartnerStack<\/a>\u2014two current startups focused on enabling the Microsoft ecosystem that deeply understand the challenges startups face.<\/p>\n\n\n\n

WeTransact<\/h2>\n\n\n\n

WeTransact is designed to simplify the process of listing in the Microsoft Marketplace, enabling startups to reach more customers easily, quickly, and reliably.<\/p>\n\n\n\n

Getting published in the Marketplace is a critical step for startups to build fast, scale smart, and sell more. WeTransact streamlines the entire onboarding process, offering hands-on support to resolve technical challenges that might otherwise delay a listing.<\/p>\n\n\n\n

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WeTransact is the fastest way for startups to launch, sell, and scale in the Microsoft Marketplace. We handle compliance, technical checks, and approvals so your product goes live as quickly and reliably as possible\u2014without your team taking on additional work.<\/p>\n\u2014Johan Aussenac, Chief Executive Officer, WeTransact<\/em><\/cite><\/blockquote>\n\n\n\n

Marketplace success is about traction, not just listings. WeTransact equips you with:<\/a><\/p>\n\n\n\n