AEROmetrex Collects 1,000,000th UltraCam Frame

Graz, Austria — May 2, 2013 — Microsoft customer, AEROmetrex, has achieved the impressive milestone of collecting 1,000,000 frames of UltraCam aerial imagery. As an early adopter of digital mapping technology, AEROmetrex has owned and operated UltraCam digital systems for eight years.

“The decision to be first in our market with a large-format digital mapping camera was not an easy one in 2005. It was a visionary move by our Director at the time,” said Mark Deuter, Managing Director, AEROmetrex. “We are still flying our UltraCamD and UltraCamX cameras purchased in 2007, and they are performing admirably for us. Our company is growing and we expect to make further UltraCam purchases in the medium-term future.”

AEROmetrex has found the UltraCam cameras to be very versatile, accurate and reliable, and extremely productive. “We can fly all resolutions from 2.5cm GSD to 90cm GSD with one camera system,” said Deuter. “We can achieve vertical accuracies of 30mm at 95% confidence interval at 2.5cm GSD, then the next day capture thousands of square kilometers of regional imagery. We have used the UltraCams in very difficult working environments, sometimes thousands of kilometers from our home base, in temperatures up to 50°C (122°F) and down to freezing. They just keep working.”

AEROmetrex is optimistic about the future growth of the company and the opportunities offered by geospatial technology. “I think we have barely begun to explore the full range of applications for accurate, high-resolution imagery and for 3D mapping from aerial imagery. It is an incredibly exciting time to be a photogrammetrist,” said

Deuter. “We have seen a wave of new photogrammetric processing technologies since 2009 as well as the mass availability of 3D stereo viewing hardware (TVs, tablets and computer monitors) at affordable prices. Now we really have the ability to display our products in 3D, and it is great to see the rapid uptake and assimilation of this technology by our clients.”

Deuter continued, “Whether we are dealing with vast regional surveys or cityscape captures, or extremely-high resolution engineering surveys, the ability of imagery to capture the geometry, location, texture, color and form of any object is unparalleled. We look forward to continuing our work using UltraCam cameras and collecting another 1,000,000 frames.”

“Microsoft has enjoyed our long and successful relationship with AEROmetrex,” said Alexander Wiechert, Microsoft Business Director. “It is a major distinction to have collected 1,000,000 UltraCam frames and a clear reflection of

AEROmetrex’s dedication to the geospatial profession.”

About Microsoft’s UltraCam Business Unit

With its operations based in Graz, Austria, and sales and support teams in North America and Asia, Microsoft’s UltraCam business unit brings more than two decades of photogrammetry expertise to Microsoft’s Bing Mapsbusiness unit. The division is responsible for the highly successful line of UltraCam digital aerial mapping systems that today include the UltraCam Hawk, UltraCam Falcon, and UltraCam Eagledigital photogrammetric sensors, and the UltraCam Ospreynadir/oblique photogrammetric digital aerial sensor. Also offered is the UltraNav Flight Management and Direct Georeferencing system, designed to maximize the efficiency of UltraCam aerial mapping. Rounding out the UltraCam offerings is the fully integrated UltraMap workflow software system, with features that include high-density 3D point cloud creation, highly accurate and detailed digital surface model (DSM) generation, and ortho mosaicing capabilities based on an automatically generated DSM or traditional DSM.

About Microsoft

Founded in 1975, Microsoft(Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About AEROmetrex
AEROmetrex is one of Australia’s foremost companies in the field of geospatial data collection, management and distribution. With headquarters located in Kent Town, South Australia, and additional offices in Victoria, Queensland, and Western Australia, AEROmetrex supports projects throughout the country. AEROmetrex serves government agencies at all levels for applications such as urban planning, environment, disaster management, defense, and infrastructure and construction surveys. It also provides geospatial services for the private sector, including mining, resource exploration, real estate, media, insurance, simulation, engineering and surveying. For more information go to contact Mark Deuter at +61 8 8362 9911 or