Get started with Managed Services for business growth and profitability


Parker Levy, US Partner Experience Lead

Just a few weeks ago, we announced the new Managed Services Provider Hub, which provides guidance and resources for building your business by adding managed services to your cloud offering and generating a steady revenue stream.

The Managed Services Provider Hub has three sections: Get Started, Growth Strategies, and Resources. Within these sections, you’ll find information and content, including short videos featuring partners with successful managed services practices sharing what they’ve learned, that can help your partner business:

  • Understand the opportunity for increased profitability by offering managed services
  • Shift your business model from offering traditional resale and per-project services to more contemporary, cloud-based managed services
  • Use intellectual property (IP) to expand your scope
  • Leverage Microsoft products and programs to optimize your cloud business

A valuable companion to the MSP Hub is the downloadable Managed Services Partner Guide, which provides an in-depth look at the different aspects of building and implementing a Microsoft practice around managed services. We’ve identified ten steps, and each of these is then discussed in more detail:

  1. Conduct market research and engage customers
  2. Define your services
  3. Create your business plan
  4. Evaluate tools
  5. Set up pricing models
  6. Go to market
  7. Marketing and sales enablement
  8. Differentiate your offerings
  9. Nurture the business
  10. Differentiate your IP

If you have an existing managed services practice, the MSP Hub and MSP Guide can help you nurture your business for faster growth. Here’s a look at the Microsoft products and technologies that are in high demand from customers, from the MSP Guide.

Which Microsoft solutions are available to MSPs?Office 365

  • A full suite of desktop and mobile apps, email, file storage and sharing, and video conferencing features
  • Plans available for businesses of any size, from single-user start-ups to global enterprises

Microsoft Azure

  • Open source, so you can use the skills you already have and the tools you already know
  • Enterprise-grade security, privacy, transparency, and disaster recovery


  • Makes it easy to manage and share documents from anywhere, on any device, and collaborate in real time
  • Enterprise-grade security safeguards content and complies with industry standards

Microsoft Dynamics 365

  • Unifies CRM and ERP capabilities into applications that work seamlessly together across sales, customer service, field service, operations, financials, marketing, and project service automation
  • Allows you to start with what you need, then add applications as your business grows


  • Windows 10 is the most secure, stable, and powerful Windows ever
  • Enterprise-grade security and control, now available as a flexible, pay-as-you-go subscription

For ideas about the managed services that can be created around Microsoft solutions, download the Microsoft Cloud Profitability Scenarios. Based on scenarios and workloads, you’ll learn about the market opportunity, see how margins and revenues stack up for project-led versus managed services, and get insights for maximizing profitability.

Managed services isn’t a new business model, but there are plenty of new reasons for Microsoft partners to assess where they are today and take advantage of these resources to optimize their businesses. There are a number of benefits that come with adopting a cloud-oriented managed services business model. A Microsoft-commissioned study by 451 Research reveals enormous opportunity for cloud partners to help customers with managed services for their next phase of digital transformation.

MPN 101: Managed Services Provider (MSP) Resources

Watch this video online

Whether you already identify yourself as a Managed Services Provider and are interested in growth and profitability, or are ready to start building your managed services practice, I’d like to hear from you. You can reach me by email at, as well as on Twitter (@Parker_Levy), LinkedIn, and Yammer.

Visit the Managed Services Provider Hub     Download the MSP Guide     Era of Managed Services: the new normal