Top on-demand marketing and sales resources to help you thrive in the new way of work

What began as an abrupt and seemingly temporary set of circumstances following the outbreak of the coronavirus has given way to a new normal marked by remote work. This impacts the way we collaborate, as well as how we engage prospects and customers. To help partners reach and facilitate new conversations with buyers remotely, we’re actively creating sales and marketing best practice webinars.

Below are the top marketing and sales resources we recommend. We’ll continue to mobilize experts to share knowledge and best practices on related topics in the coming months and will keep this post updated with the latest resources for your convenience

Webinar: Harness the power of LinkedIn digital and social features to reach new customers

Join two experts from LinkedIn – Jason Carriere, Enterprise Tech IT Channel Sales Leader, and Andrew Simnegar, Enterprise Client Solutions Manager, – to develop specific insights that will enable your business to scale using LinkedIn Events to communicate and engage with new prospects and grow current customer relationships. The session includes real-life examples of how to start your digital and social journey on LinkedIn.

46 minutes | Watch on-demand

Webinar: Deliver strong and engaging events with Microsoft Teams  

As organizations world-wide are adjusting to remote work, we’ll show you how to continue to grow your business by delivering strong and engaging events from anywhere using Microsoft Teams. Discover more about hosting Teams and Teams Live events.

Robert Gates, a Technical Architect at Microsoft, leads you to deeper understanding of:

  • Hosting successful Teams and Teams Live events
  • How to choose the right platform
  • Modern tools and technology
  • Considerations before, during, and after an event
  • Key resources

54 minutes | Watch on-demand

Webinar: Going virtual: Driving a remote sales cycle

Join the experts from Neural Impact for a four-part on-demand sales series:

Part 1: Driving a remote sales cycle: How to build trust and rapport from a distance

Learn how to build trust and rapport from a distance by appealing to the emotional vs. logical part of a prospect’s brain. You’ll also learn best practices in how to close deals remotely by preconfiguring your communications. | 27 minutes

Part 2: Convincing with content

Now more than ever, differentiating yourself from your competition is crucial. Learn how to create a reusable set of remote sales cycle assets that communicate you understand a prospect’s business challenges. | 27 minutes

Part 3: Differentiating with video

Learn which video assets are crucial for a remote sales cycle and how to script videos for maximum impact. We’ll also cover how and when to use remote whiteboarding to drive prospect engagement. | 34 minutes

Part 4: Developing in-house videos: Everything you need to know to shoot your first sales video

Discover how to plan, shoot, and deliver memorable sales videos. You’ll learn camera options, along with best practices for video setup and shooting. | 24 minutes

Watch all Going Virtual series webinars on-demand.

Stay tuned for more webinars that will be added to this page.

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Partner resources: Remote work best practices, program adjustments, marketing resources