Top on-demand marketing and sales resources to help you thrive in the new way of work
What began as an abrupt and seemingly temporary set of circumstances following the outbreak of the coronavirus has given way to a new normal marked by remote work. This impacts the way we collaborate, as well as how we engage prospects and customers. To help partners reach and facilitate new conversations with buyers remotely, we’re actively creating sales and marketing best practice webinars.
Below are the top marketing and sales resources we recommend. We’ll continue to mobilize experts to share knowledge and best practices on related topics in the coming months and will keep this post updated with the latest resources for your convenience
Webinar: Harness the power of LinkedIn digital and social features to reach new customers
Join two experts from LinkedIn – Jason Carriere, Enterprise Tech IT Channel Sales Leader, and Andrew Simnegar, Enterprise Client Solutions Manager, – to develop specific insights that will enable your business to scale using LinkedIn Events to communicate and engage with new prospects and grow current customer relationships. The session includes real-life examples of how to start your digital and social journey on LinkedIn.
46 minutes | Watch on-demand
Webinar: Deliver strong and engaging events with Microsoft Teams
As organizations world-wide are adjusting to remote work, we’ll show you how to continue to grow your business by delivering strong and engaging events from anywhere using Microsoft Teams. Discover more about hosting Teams and Teams Live events.
Robert Gates, a Technical Architect at Microsoft, leads you to deeper understanding of:
- Hosting successful Teams and Teams Live events
- How to choose the right platform
- Modern tools and technology
- Considerations before, during, and after an event
- Key resources
54 minutes | Watch on-demand
Webinar: Going virtual: Driving a remote sales cycle
Join the experts from Neural Impact for a four-part on-demand sales series:
Part 1: Driving a remote sales cycle: How to build trust and rapport from a distance
Learn how to build trust and rapport from a distance by appealing to the emotional vs. logical part of a prospect’s brain. You’ll also learn best practices in how to close deals remotely by preconfiguring your communications. | 27 minutes
Part 2: Convincing with content
Now more than ever, differentiating yourself from your competition is crucial. Learn how to create a reusable set of remote sales cycle assets that communicate you understand a prospect’s business challenges. | 27 minutes
Part 3: Differentiating with video
Learn which video assets are crucial for a remote sales cycle and how to script videos for maximum impact. We’ll also cover how and when to use remote whiteboarding to drive prospect engagement. | 34 minutes
Part 4: Developing in-house videos: Everything you need to know to shoot your first sales video
Discover how to plan, shoot, and deliver memorable sales videos. You’ll learn camera options, along with best practices for video setup and shooting. | 24 minutes
Watch all Going Virtual series webinars on-demand.
Stay tuned for more webinars that will be added to this page.
- How partners enable work from home eBook
- Partner Network COVID-19 response guide
- Microsoft partner ecosystem update (April 13, 2020)
- Responding to COVID-19: Microsoft Partner Network Update (April 2, 2020)
- Responding to COVID-19: Partner Guidance and Resources (March 16, 2020)
- Partner marketing resources