June 3, 2021

Partner Playbook – your guide to growing your business

By Microsoft US Partner Team

A woman sitting down having an online meeting on her laptop, with a computer screen and a wireless keyboard in front of her.

The Microsoft partner ecosystem is all about accelerating mutual growth. With partners touching 95% of commercial revenue, Microsoft is committed to helping you capture digital transformation opportunities and accelerate growth. As you start or grow your relationship with Microsoft, we want to make sure you know how to partner with Microsoft and leverage the world-class resources available through the largest technology ecosystem in the world, the Microsoft Partner Network. That’s why we created the Partner Playbook, our most streamlined map of partner resources to-date – explore it now!

Built around the stages of the partner journey, the Partner Playbook is an easy-to-use guide to help you understand:

  • How Microsoft can help you grow your revenue
  • The key benefits of Microsoft partnership
  • What it means to achieve gold or silver competencies
  • Which tools can best help you achieve your unique goals

Find resources for your next step toward growth

The Microsoft partner journey is inherently dynamic, spurring partners toward continuous innovation and skilling to meet the evolving needs of customers. Our solution areas – Azure, Modern Workplace, and Business Applications – are aligned to these critical customer needs, with related partner programs and resources designed to support each partner’s growth from day-one onward. Whether unpacking the benefits of your Partner Network membership, building your offer in Solution Workspace, publishing your solution/offer in the Commercial Marketplace, or expanding your business through co-sell or world-class go-to-market resources, Microsoft is here to make your journey a success.

The Partner Playbook makes it easy to browse through resources or jump straight to the subjects you need. Here’s a snapshot of how the Partner Playbook supports your growth, each step of the way.

Join the Microsoft Partner Network

The Microsoft partner journey begins by joining the Microsoft Partner Network. Unlock the benefits of Microsoft partner membership immediately with Partner Center, your personalized hub for managing your relationship with Microsoft and customers, and managing related benefits, offers, and incentives. When you’re ready for more, the Microsoft Partner Network website offers additional program information, training and enablement opportunities, and more to support business growth. The Partner Playbook provides a high-level orientation to these resources and where to go to learn more.

Explore our solution areas

We help you grow your business in our three clouds: Azure, Modern Workplace, and Business Applications.

  • Azure enables your customers to modernize their apps and migrate from on-prem to the cloud. With Azure, partners can build and deliver managed services, new cloud-native solutions, or migrate proprietary solutions to the cloud.
  • Modern Workplace helps customers empower teams to work collaboratively from anywhere while ensuring their most valuable data remains secure. Microsoft 365, Modern Work & Security, and Microsoft Teams is part of this portfolio.
  • Business Applications is an evolving portfolio of tools that power millions of businesses around the world. Support the shift to more permanent remote work with the productivity and collaboration tools of Microsoft 365. Help customers recover, grow, and streamline their business with business process automation tools build into Dynamics 365. And empower your customers to nurture a culture of innovation with low-code business intelligence tools from Power Platform.

In the Partner Playbook, you’ll find a one-page guide for each solution area where you can learn more and explore which solutions might be a good fit for your team.

Build your solution

Part of our success formula is helping partners extend the power of Microsoft technology by building your own applications and solutions. Solution Workspace and the Cloud Enablement Desk provide personalized guidance for building a solution and getting it to market faster. Solution Workspace creates a custom build checklist to accelerate build time and connects you to go-to-market resources tailored to your solution, as well as revenue-boosting offers and rewards. The Cloud Enablement Desk helps partners harness the opportunity of the cloud by matching partners with one of our cloud specialists. Learn more about these and other solution-supporting programs in the Partner Playbook.

Boost your sales and revenue

Once you’re an active part of the Microsoft partner ecosystem, you’ll find extensive resources to help you boost your sales and revenue, from go-to-market resources to valuable skilling opportunities.

Accelerate go-to-market

Partners have access to a responsive customer base through Microsoft’s powerful go-to-market engines. Whether reaching motivated buyers through our Commercial Marketplace, or uncovering customer opportunity insights with Cloud Ascent, Microsoft can help partners accelerate growth.

Microsoft’s investment in partners extends to marketing and sales resources and incentives. The Partner Playbook provides a handy snapshot of the vast portfolio of digital marketing resources available to you with your membership, as well as additional benefits you can unlock as you earn competencies. From thousands of campaign and document resources in Partner Marketing Center to customizable lead-generation content via Digital Marketing Content On-Demand, partners can reach customers with the right message at the right time in the right way for maximum impact.

The Partner Playbook also provides an overview of attractive marketing and sales programs like Co-operative Marketing reimbursements and a wide range of incentives designed to help partners drive sales or boost consumption of Microsoft products and services.

Be ready for tomorrow’s opportunities

Evolving customer needs continually demand deeper levels of specialization which is why continuous learning is a common characteristic of our most successful partners. Microsoft offers certifications and competencies to help partners keep pace with changing technology and signal their expertise to customers, partners, and Microsoft field teams. The Partner Playbook is your guide to begin exploring the benefits of achieving gold or silver Competencies, role and solution-based certifications, and how to spark a skilling movement across your teams with Microsoft Learn and the Cloud Skills Challenge.

Find all the links in one place

There are many layers of benefits to your Microsoft Partner Network membership. Once you’ve absorbed the featured resources, use the links at the end of the Partner Playbook to dive deeper into areas you want to learn more about.

Next step

Check out the new Partner Playbook to find the resources you need to grow throughout your Microsoft partner journey.



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