Author: Diana Ishak
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Social media is an effective way for Microsoft partners to reach decision makers earlier, during critical stages of the buying journey. This post is an overview of the top social media platforms and how partners can get started today.
CONTINUE READING "Marketing Foundations: Top social media platforms for partner marketing"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Today, there is a flood of content pulsing from countless digital devices, vying for our attention. Storytelling is perhaps more valuable than ever as a tool to cut through the noise and capture the minds of….
CONTINUE READING "Marketing Foundations: Captivate your audience with storytelling"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Earlier in this series, we discussed the importance of knowing your customer and creating dynamic customer personas. At the end of that post, we pointed you to a related post on….
CONTINUE READING "Marketing Foundations: Power engagement with a content marketing strategy"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Read this first post to learn how to identify the buyer personas that reflect the customer, vertical, and solutions that fit your market niche.
CONTINUE READING "Marketing Foundations: 3 steps to understanding your customer"
