Diana Michael Ishak, Microsoft Director-GO-TO-MARKET GPS US, holds an MBA from UCLA & a BS in chemical engineering from the University of Washington. A blended skill set of science and art! Diana has spent the last 18 years focusing on the evolution of marketing in the electronics & IT technology industry, with the last 15 years at Microsoft in engineering, licensing & channel marketing. Today Diana leads a team of #talented partner marketing advisors working with our top partners to achieve cloud growth and success thru marketing.
I come to work to everyday living my values: Truth, Equity and Balance. My philosophy guides me: Learning to Rise and knowing that our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. Failure is simply the opportunity to begin again but this time more intelligently, getting up from our falls, overcoming our mistakes, and facing setbacks
June 8, 2021
Marketing Foundations: Webinars are worthy stand-ins for live events
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Social media is an effective way for Microsoft partners to reach decision makers earlier, during critical stages of the buying journey. This post is an overview of the top social media platforms and how partners can get started today.
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Read this first post to learn how to identify the buyer personas that reflect the customer, vertical, and solutions that fit your market niche.