Author: Diana Ishak
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Early on in the pandemic, in-person events were suspended even as rapid transformation led to a spike in hunger for information. Since then, we’ve seen webinars fill the vacuum and quickly become….
CONTINUE READING "Marketing Foundations: Webinars are worthy stand-ins for live events"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Let’s start by addressing the elephant in the room: Is email marketing even still a thing? For marketers in the know, the answer is an overwhelming YES! Email remains the preferred channel….
CONTINUE READING "Marketing Foundations: How to make email work for you"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Social media is an effective way for Microsoft partners to reach decision makers earlier, during critical stages of the buying journey. This post is an overview of the top social media platforms and how partners can get started today.
CONTINUE READING "Marketing Foundations: Top social media platforms for partner marketing"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Today, there is a flood of content pulsing from countless digital devices, vying for our attention. Storytelling is perhaps more valuable than ever as a tool to cut through the noise and capture the minds of….
CONTINUE READING "Marketing Foundations: Captivate your audience with storytelling"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Earlier in this series, we discussed the importance of knowing your customer and creating dynamic customer personas. At the end of that post, we pointed you to a related post on….
CONTINUE READING "Marketing Foundations: Power engagement with a content marketing strategy"
The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Read this first post to learn how to identify the buyer personas that reflect the customer, vertical, and solutions that fit your market niche.
CONTINUE READING "Marketing Foundations: 3 steps to understanding your customer"
