Author: Diana Ishak

Diana Michael Ishak, Microsoft Director-GO-TO-MARKET US One Commercial Partner, holds an MBA from UCLA & a BS in chemical engineering from the University of Washington. A blended skill set of science and art! Diana has spent the last 18 years focusing on the evolution of marketing in the electronics & IT technology Industry, with the last 13 years at Microsoft in engineering, licensing & channel marketing. Today Diana leads a team of partner marketing advisors who work 1:1 with our top partners to achieve cloud growth and success in the market.

The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Social media is an effective way for Microsoft partners to reach decision makers earlier, during critical stages of the buying journey. This post is an overview of the top social media platforms and how partners can get started today.
CONTINUE READING "Marketing Foundations: Top social media platforms for partner marketing"
Posted in Sales and MarketingTagged Marketing Foundations

The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Today, there is a flood of content pulsing from countless digital devices, vying for our attention. Storytelling is perhaps more valuable than ever as a tool to cut through the noise and capture the minds of….
CONTINUE READING "Marketing Foundations: Captivate your audience with storytelling"
Posted in Sales and MarketingTagged Marketing, Marketing Foundations, Thought Leadership

The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Earlier in this series, we discussed the importance of knowing your customer and creating dynamic customer personas. At the end of that post, we pointed you to a related post on….
CONTINUE READING "Marketing Foundations: Power engagement with a content marketing strategy"
Posted in Sales and MarketingTagged Marketing Foundations, Thought Leadership

The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Read this first post to learn how to identify the buyer personas that reflect the customer, vertical, and solutions that fit your market niche.
CONTINUE READING "Marketing Foundations: 3 steps to understanding your customer"
Posted in Sales and MarketingTagged Marketing Foundations, Thought Leadership