US Partner Community Blog

Resources tailored to make your partner journey successful—blog posts, events, case studies, videos, and more—now all in one place.

Author: Sarah Broadbent

Sarah Broadbent

Sarah Broadbent is a Partner Marketing Manager at Microsoft. As part of the US One Commercial Partner Go-to-Market organization, Sarah’s charter is to nurture our powerful US partner ecosystem and ensure that partners are maximizing the opportunities available to them as members of the Microsoft Partner Network. She has an MBA with a focus in marketing and technology management from the UCLA Anderson School of Management, and has marketing experience spanning industries including pharmaceuticals, automotive, and technology.

Silver or Gold? Deciding on the right competency for your business

Demonstrating differentiation is a great way to stand out in today’s technology market. It not only strengthens your customer relationships but better positions you with companies that are seeking partnerships for strategic growth. The Microsoft Partner Network differentiates partners by their areas of capability and expertise through competencies. Microsoft competencies are aligned to customer needs. Attaining a competency is a….

4 key benefits of a competency and how to activate them

For your business to succeed and break through the noise of today’s technology market, it’s important to demonstrate differentiation to customers and other companies that may want to develop partnerships as a growth strategy. One way that Microsoft enables partners to differentiate is by attaining silver or gold competencies.  A competency is a designation that demonstrates to customers your technical….

Develop your technical capabilities with Microsoft technical journeys

Build your capabilities faster when you take advantage of Microsoft technical journeys. Accelerate sales, deployments, and app development by receiving technical guidance for real-world scenarios across solution areas including Modern Workplace, Business Applications, Apps & Infrastructure, and Data & AI. Partners that leverage technical journeys see results. In the first three quarters of FY18, Microsoft Azure partners actively using services….

Jumpstart your 2019 marketing strategy with Microsoft resources and assets

As a Partner Marketing Manager at Microsoft, I engage with all types of partners at different stages of their digital transformation journey and recognize that many of our partners don’t have dedicated marketing teams. To help partners take their solutions to market and reach more customers, we offer a wealth of marketing resources to members of the Microsoft Partner Network….

Maximize the resources included in your Microsoft Partner Network membership

As a member of the Microsoft Partner Network—whether you’re a Network member, have an Action Pack subscription, or have attained a competency—you have access to a wealth of resources and offers to help build your business, reach more customers, and sell your solution. Everything you need to know is available on partner.microsoft.com, and below we’ve identified a few key pages….

4 Microsoft training offerings to empower your teams

Microsoft is dedicated to enabling our partners to increase their knowledge about Microsoft products and solutions, scale their apps, and improve customer engagement. To do that, we offer a variety of training resources to our partners. Check out these 4 training offerings to help empower your teams by building their expertise and enhancing their skills.  1. Microsoft Learn Become a….

Learn how to get the most out of new go-to-market services and Microsoft marketplaces

One of the key pillars through which Microsoft supports its partners is by helping them get their solutions in front of more customers. Two integral ways that we do this are: offering a new set of go-to-market benefits, and our marketplaces, AppSource and Azure Marketplace. To help you jumpstart your engagement with these resources, I’ll be hosting two webinars featuring….

Stay ahead of the curve with upcoming partner webinars

Attend October’s partner webinars to learn about staying connected and how to leverage Microsoft’s technical journeys to earn more. This October, we’ll be focusing on two topics for maximizing your partnership with Microsoft: How to navigate Microsoft and its resources; and The support services available to Microsoft Partner Network Members—namely, technical presales assistance and deployment services Keep reading for a….

Reach new customers with Microsoft Partner Network events

This month, we focus on how the Microsoft Partner Network can help you reach more customers. Microsoft is committed to collaborating with its partners, and one of our key pillars is to help you reach more customers. We do this in various ways, but this month’s webinars focus on marketing tactics to reach customers, as well as how to leverage….

How to engage the Cloud Enablement Desk to grow your cloud practice

The Microsoft Partner Network offers its members a wealth of resources to help partners grow their cloud businesses, and we know navigating these resources can seem overwhelming. To help with that, the Cloud Enablement Desk offers partners a guided experience in which a Microsoft specialist identifies your business needs and connects you with the right resources and benefits to build….

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