Category: Executive Insights
Last week, I was excited to attend NRF 2020, along with 40,000 people from 99 countries. I met with partners and customers, listened to their stories about innovations in retail, and discussed ways Microsoft can help transform retail through strong partnerships and joint solutions. Together we see retail as a $225B opportunity from building intelligent supply chain to reimagining retail….
The most successful companies across industries have mastered the challenges of navigating today’s fast-changing business environment and staying relevant. New technological innovations are introduced every day, consumer behavior is evolving, and new business models are emerging. One such innovation is Artificial Intelligence (AI). With the increased computing capability and technology innovation, AI is poised to become the “electricity” of our….
CONTINUE READING "New AI Business School addresses key challenges to AI adoption"
If you attended Microsoft Inspire and participated in the US Area General Session you heard David Willis, CVP, US Partner Group and his leadership team present the 5 attributes of a successful Microsoft partner. Building on this theme, the leadership team has put together a 5-part blog series to share what we have learned and observed through our work with….
CONTINUE READING "US Partner Success Attribute #5: Culture Alignment"
Over the past two months, we’ve been looking at the five key attributes of successful Microsoft partners. I’m excited to share what I’ve learned about our fourth partner success attribute – Leverage the Ecosystem. According to IDC, partners that adopt an ecosystem business model will grow 50% faster over the next two years than partners who do not1. Successful partners….
CONTINUE READING "US Partner Success Attribute #4: Leverage the Ecosystem"
I’ve engaged with hundreds of partners over the last several months and one of the questions I often get asked is – How do I go-to-market with Microsoft? The great news is that no matter what size or scale of partner you are, there are programs and resources available from Microsoft for you to leverage as part of your go-to-market….
CONTINUE READING "Top tips for going to market with Microsoft"
I’m excited to contribute to this series of posts regarding the five attributes of successful Microsoft partners. In case you missed them, here’s the post about the first attribute, Customer-Obsessed, and the second attribute, Differentiated Value Proposition. This post is about success attribute # 3 – Alignment with Microsoft. During Microsoft Inspire, I introduced this success attribute during the US….
CONTINUE READING "US Partner Success Attribute #3: Alignment with Microsoft"
My colleague Lani Phillips, US One Commercial Partner Channel Sales, recently shared her thoughts on how being Customer Obsessed is an important attribute of successful Microsoft partners. Today I’m delighted to write about another attribute we see in our top US partners which is having a Differentiated Value Proposition. I had a chance to introduce this attribute during the US….
CONTINUE READING "US Partner Success Attribute #2: Having a Differentiated Value Proposition"
As Vice President of Microsoft’s US One Commercial Channel Sales Organization. Lani Phillips is responsible for driving digital transformation across our customers in Commercial, Mid-Market and Regulated Industries in the United States with our partner ecosystem. With responsibility for a $30B+ business she is responsible for accelerating the Co-Selling partnership which enables our partners and Microsoft to drive joint sales….
One of the questions I get asked most often is “What does it take to be a successful Microsoft partner?” In response to this, our US OCP Leadership Team got together and came up with a set of the top attributes of our most successful partners, based on what we’ve learned from observing and speaking with partners who have achieved….
CONTINUE READING "The five attributes of successful Microsoft partners"
Sherlaender (Lani) Phillips, Vice President of Microsoft’s US OCP Channel Sales NOTE: We hope you enjoyed Microsoft Inspire. The top session links below will direct you to on-demand videos of each session. Lani Phillips is a 20-year veteran of Microsoft and the Vice President of Microsoft’s US OCP Channel Sales. Lani and her team of Enterprise and Territory Channel Managers….
CONTINUE READING "Lani Phillips at Microsoft Inspire: Inclusive leadership in action"
