Tag: Marketing Foundations

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Marketing Foundations: Top social media platforms for partner marketing

By Diana Ishak Posted in Sales and Marketing

The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Partner Network membership. Social media is an effective way for Microsoft partners to reach decision makers earlier, during critical stages of the buying journey. This post is an overview of the top social media platforms and how partners can get started today.

Marketing Foundations: 3 steps to understanding your customer

By Diana Ishak Posted in Sales and Marketing

The Marketing Foundations blog series aims to equip partners with marketing best practices and introduce some of the Go-To-Market with Microsoft resources available through your Microsoft Partner Network membership. Read this first post to learn how to identify the buyer personas that reflect the customer, vertical, and solutions that fit your market niche.

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