A photograph of James Thomas, the global head of technology at Dentsu Creative, on a colorful treated background

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A lot of people can’t see themselves going back to how they used to work before,” says Dentsu Creative Global Head of Technology James Thomas. “People see the efficiencies, and they see the quality of their output and creative collaboration improving.”

Dentsu Creative, one of the world’s largest global creative agencies, has been a part of the Microsoft Copilot Early Access Program. In this episode, Thomas shares how integrating Copilot into his teams and workflows is going, how employees are using it, and what business leaders should keep in mind as they get their hands on it too.

Thomas is the latest guest on Microsoft’s WorkLab podcast, where host Molly Wood has conversations with economists, technologists, and researchers who explore the data and insights about the work trends you need to know today—from how to use AI effectively to what it takes to thrive in our new world of work.

Three big takeaways from the conversation:

WorkLab is a place for experts to share their insights and opinions. As students of the future of work, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of the experts we interview are their own and do not reflect Microsoft’s own research or opinions.

Follow the show on Apple Podcasts, Spotify, or wherever you get your podcasts.

Here’s a transcript of the episode 5 conversation.

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How Copilot Is Transforming One Global Creative Agency

Dentsu Creative is among the first organizations to use Microsoft 365 Copilot. James Thomas, the company’s global head of technology, takes us behind the scenes on how it’s transforming the business.

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