Britax Römer prides itself on producing some of the world’s safest and most comfortable child mobility solutions, including car seats and strollers. In Europe, the company works with a wide range of retail customers who increasingly expect comprehensive, real-time digital selling solutions. To provide more robust experiences and discoverability for retailers and streamline the customer’s buying journey, Britax Römer is deploying the AI-powered business-to-business (B2B) e-commerce capabilities in Microsoft Dynamics 365 Commerce. With all product and customer journey information in a single location and the ability to provide experiences for both traditional and emerging channels, Britax Römer retailer partners can focus on delivering exceptional service to consumers and get more car seats into the hands of parents to help protect more children on the road every day.
“We will use B2B e-commerce capabilities in Dynamics 365 Commerce to give retailers all the information they need at their fingertips—the end-to-end customer journey in one place.”
Moritz Walther, President, Britax Römer Child Safety EMEA
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