Shree Digvijay Cement leverages Microsoft Dynamics 365 to modernize its sales operations

Shree Digvijay Cement is a pioneer in cement manufacturing with a legacy of eight decades. It markets cement under the trade name ‘Kamal Cement’ in various districts across Gujarat and also exports its specialty cement to many countries in the world.

Challenge

Outdated, manual, time-intensive sales and marketing processes
Error-prone unreliable data leading to flawed analysis and low-confidence decisions
Lack of visibility on operations

Solution

Shree Digvijay Cement explored several CRM options available in the market and determined that Microsoft Dynamics 365 could address most of its needs.

Benefits

Increased share of wallet to more than 30% in core markets
Increased dealer network by 10%
Salespeople saved close to 25% of time as a direct result of paperless work, which they now spend on core value tasks
Dealer visits per salesman per day went up from 6 to 10, reflecting massive surge in productivity and business outcomes

“The new CRM system helped the organization get a more unified view of the market share and competition. The system provided a detailed analysis of the competitor data thereby providing the sales team with live insights, ideas and opportunities for maximizing sales and devising clear cut priorities on what to work upon. This has helped the organization to not only go paperless but also optimize operations and enable the sales teams to take faster and better decisions.”

Rajeev Nambiar, CEO & MD, Shree Digvijay Cement