Mailmodo relies on Azure to bolster its email marketing platform

Mailmodo is an email marketing platform that helps businesses create and send interactive emails, embedding forms and widgets such as calendars, shopping carts, NPS surveys within them. It is bringing Web 2.0-like features to emails, so that users can interact within the email itself, without going through numerous redirections. This reduces attrition and increases conversion, benefitting marketers.

Leveraging Azure services to manage a high volume of emails

Mailmodo began operations in February 2020, as a three-member team. It was looking for a strong infrastructure platform to build its email marketing software and chose Microsoft Azure for its security and scalability. As the company witnessed growth, a crucial factor for large customers to choose Mailmodo was the security and compliance of Azure in managing their databases and other systems.

With business growing, the email volumes multiplied. Even at scale, Azure services ensured that the end-user experience remained smooth, seamless and glitch-free. Being schema-agnostic, Azure Cosmos DB enabled Mailmodo to store large amounts of user data. Azure Synapse enabled the organization to query and filter data with Synapse link creating a seamless integration between Azure Cosmos DB and Azure Synapse Analytics.

Underpinning exponential growth

Backed by the strong support of Azure services, Mailmodo has been enjoying a range of benefits:
Backed by the strong support of Azure services, Mailmodo has been enjoying a range of benefits:

Handling more than 10 million emails every day and managing over 50 million contacts
An average of 500 organizations on the free-trial stage every month
Increase in customers from 4 to 114 in 2021

Azure services’ quality, security and compliance benefits have helped Mailmodo onboard big-ticket clients.

For Mailmodo, client growth is on an upward trend. With an objective of doubling growth every quarter, Mailmodo is clocking in 20% to 30% growth every month.

“The email experience has not evolved much over decades, as compared to the web experience. Our purpose is to reduce the frictions for users by bringing the web experience within emails, leading to higher conversions. Azure services play a significant role in making this possible.”

Aquibur Rahman, CEO, Mailmodo